Whole Foods Market-North Atlantic Region Picks 26 Dot Two
August 19, 2010 (PRLEAP.COM) Business News26 Dot Two, San Francisco's fast-growing ad and strategy agency, has been selected by Whole Foods Market-North Atlantic Region as the lead agency for media strategy and buying.
"26 Dot Two has gained recognition and success for their breakthrough strategy work," says Lourdes Townsend, Executive Marketing Coordinator, Whole Foods Market-North Atlantic Region. "Their understanding of retail, segmented consumer strategies, and the current media landscape-traditional, digital, mobile and social networking-will give us a competitive edge, both in terms of the bigger picture of outreach and how we integrate initiatives at the store level."
The partnership, which is effective September 1, 2010, builds on the work the agency is doing with four other Regional Divisions of Whole Foods Market. "We are excited about our ongoing work and partnership with Whole Foods Market, a collaboration that has led to a great deal of breakthrough media strategy and ROI," says Chris Beck, chief vision officer at 26 Dot Two. "We've helped this iconic brand connect with current and new users, a mission that we are passionate about because each campaign literally has the opportunity of helping consumers and the planet."
26 Dot Two is particularly excited to be working with Whole Foods Market in the North Atlantic region. "Boston is one of the most wired and socially influential markets in the US, and Team 26 can't wait to connect all of the values and attributes of Whole Foods Market with effective top-down and bottom-up strategies," says Beck.
For more information: www.26dottwo.com
About 26 Dot Two: The media insiders at 26 Dot Two are savvy strategists who identify, interpret, and capitalize on trends with lightning speed and accuracy. They know what gets attention in today's Media ADD marketplace and create integrated media investments that don't just engage consumers-they convert them. They have decades of experience with retail, CPG, and technology and a solid track record groundbreaking, out-of-the-box strategies that connect with specific consumer targets, geographic groups, and first-preference users. The Twitter version of the 26 Dot Two story? Simple. They get results.