Synchronica Launches Messaging Toolkit for MediaTek Device Manufacturers

MediaTek, Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions and one of the biggest mobile chipset suppliers to Chinese phone manufacturers. MediaTek is a market leader and pioneer in cutting-edge system-on-chip (SOC) solutions for wireless communications and was recently voted the twelfth top global 100 high-tech company by Bloomberg Businessweek.

Synchronica's award-winning Mobile Gateway is a leading infrastructure platform for next-generation mobile messaging. Based on industry standards (IMAP, OMA DS, IMPS), Mobile Gateway does not use a Java application on the device, but instead provides messaging services directly to the native clients of the MediaTek platform. This unique approach delivers the best possible user experience with minimal memory footprint, enabling smartphone-like features even on low-end, mass market MediaTek chipsets.

Synchronica has built up substantial experience with the MediaTek platform: MessagePhone, http://www.message-phone.com, uses MediaTek chipsets, and Synchronica is working closely with several device manufacturers that are planning to launch MediaTek-based mass market devices bundled with Mobile Gateway.

With Synchronica's Mobile Gateway, device manufacturers can: Enable their devices to receive push email, synchronize calendar and contacts; address business users with Microsoft Exchange, Lotus Domino, as well as consumers with Gmail, Windows Live, and any POP3 or IMAP mailbox; enable users to receive status updates from Facebook, Twitter, LinkedIn, post comments, and reply to messages; provide mobile instant messaging with Facebook chat, Google Talk, AIM, and other IM communities; push news updates from live web feeds of popular sites, such as ESPN and CNN.

With Synchronica's Mobile Gateway MediaTek Toolkit, device manufacturers can: Access a library of technical documents that specify key requirements and how to best optimize Synchronica Mobile Gateway for the MediaTek platform; use standard test plans and certification processes to verify functionality and ensure full compatibility; receive sample source code accelerating implementation and reducing development costs; use Synchronica's consulting and support services during the implementation phase; host Synchronica's Mobile Gateway for open market device sales; access Synchronica's global operator customer base of more than 40 carriers with a total reach of more than 660 million subscribers.

More information at: http://www.synchronica.com/products/mediatek-toolkit.html

Carsten Brinkschulte, CEO of Synchronica, comments: "To stay ahead of the competition, device manufacturers are now focusing on end-to-end solutions for mass market phones rather than competing purely on hardware features and design. Increasingly, this means bundling advanced services connecting devices to social networks and messaging communities. The Mobile Gateway MediaTek Toolkit provides device manufacturers with the technical resources and infrastructure services required to provide users with a consistent messaging user experience with minimal memory footprint and fast execution even on low-end, mass market devices".

About Synchronica

Synchronica plc is a leading developer of next-generation mobile messaging solutions based on open industry standards. The award-winning product portfolio includes the flagship product Mobile Gateway, providing push email, synchronization, instant messaging (IM), backup and restore, and mobile connectivity to social networks. Synchronica's products are white-labeled and offered by mobile operators in emerging and developed markets to provide mass market messaging services, increasing data revenues and reducing churn.

Synchronica Mobile Gateway provides a unique multi-protocol gateway combining Push IMAP, SyncML, ActiveSync, Email to MMS, and Email to SMS, delivering push email and synchronization to literally any mobile phone currently in the market without requiring an additional client to be downloaded.

For more information, please contact:

Nicole Meissner
Chief Operating Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com