New Caterpillar 2010 Autumn Winter Boots Arrive at

September 16, 2010 (PRLEAP.COM) Business News
Caterpillar boots (CAT) are autumn and winter favourites each year, with men and women attracted to their rugged good looks and hard wearing and protective designs. This year's collection doesn't disappoint, with new models released and an improved design to give greater comfort and grip to help maintain traction on autumn leaves and wet, cold and icy winter ground. The boots are a popular choice for workmen in the USA, attracted to their rugged designs, steel toe caps and resilient and hard wearing designs. Whilst this forms a significant part of their target market in the UK, they are first and for most known as a fashion brand on this side of the Atlantic, chosen for the style which is the perfect partner for denim.

The star of the 2010 collection are the all new men's Caterpillar Depict Hi boots. The full grain leather boots offer protection and style in equal measure, with the low cut boots released in Espresso black and antique brown leather models. The boots feature an I-Technology EVA midsole for shock absorption and an improved Caterpillar track outsole to give better grip over the full range of surfaces. The low cut boots are a welcome addition to the range, and are sure to be a popular choice as fashionable winter shoes for men.

Whilst the new models have only just been launched, they are already attracting considerable interest from consumers, with leading outdoor performance footwear retailers reporting a surge in interest, particularly in the new men's styles. "Caterpillar boots are a popular winter choice" claims Luke Barlow, MD. He goes on to say that "CAT boots produce few new styles, so when a new model is released it attracts a lot of interest". Judging by the initial interest the Depict Hi is generating, it looks like the boot is going to be one of the bestselling styles this season. Its rugged good looks and fashionable have instantly appealed to CAT boot aficionados, and are sure to win over new fans.

Whilst there are few new styles on offer in this year's collection, the range features improvements to the design of the Legendary Raw Collection, with the i-Technology EVA midsole offering improved comfort and shock absorption, and a new Caterpillar track tread pattern giving increased traction, two areas of the design which have been criticised in previous releases.

The women's Caterpillar boots collection has also been bolstered, and whilst the brand is predominantly geared to the men's market, new colours such as the Iced Plum Caterpillar Nettie are sure to attract more women to the brand.

Caterpillar shoes and boots already sell over 6 million pairs each year, and with the new models and improvements to the design, this figure is sure to increase significantly this year, certainly if early season interest is anything to go by.

To explore the full selection of CAT boots, visit: