SheerBliss™, new Ultra Super Premium Ice Cream packed in a Tin, Enters NYC, CT and NJ markets with Great Fanfare Top Flavor incorporates POM Wonderful® Pomegranate

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SheerBliss™, new Ultra Super Premium Ice Cream packed in a Tin,
Enters NYC, CT and NJ markets with Great Fanfare
Top Flavor incorporates POM Wonderful® Pomegranate

HALLENDALE, FL—— SheerBliss™, an ultra super premium gourmet ice cream packed into a galvanized, decorative beige can, will be on shelves in the Greater New York area beginning today, according to Gary A. Barron, SheerBliss™ President and CFO. “It looks like no other ice cream - - nor does it taste like any other,” Barron remarks. “We’ve found that people are really taken with our decorative tin - - and then are pleasantly surprised when they taste the incredibly flavorful and creamy ice cream inside.

The premium gourmet ice cream, made with the highest quality ingredients, is offered in 7 different flavors: California Pomegranate, Vanilla with Pomegranate Swirl, Pomegranate with Dark Chocolate Chips, Freedom (Vanilla, Pomegranate and Blueberry), Mediterranean Coffee, Chocolate, Vanilla; and a Pomegranate Bar (Pomegranate ice cream coated in rich, dark chocolate.)

Thanks to an exclusive agreement with POM Wonderful®, SheerBliss™ incorporates POM Wonderful® Pomegranate Juice when creating their pomegranate-based ice cream flavors. “The Pomegranate/Vanilla and Freedom flavors are already receiving a phenomenal reception,” Barron adds.

The SheerBliss™ team is made up of four partners: Siroos Asbaghi, Gary Barron, Sean Cavandi and Ron Prupis, with offices in South Florida. In addition to working with distributors, high-end food retailers and supermarket chains throughout the country, the partners are readying a fleet of branded, promotional trucks; a consumer-friendly website (www.sheerbliss.com) with gift shipping functions and retail locator; plus several other significant brand extensions.

SheerBliss™ was recently showcased on NBC’s The Today Show with Phil Lampert, The Supermarket Guru, as “one of his favorites and best new entries into the ice cream marketplace.” The ice cream also received kudos when it was named Finalist at the 2005 NASFT International Fancy Food Show.

“There’s a real WOW factor when people see the SheerBliss™ can - - and then they WOW again when they taste the ice cream!” Barron explains. “We feel confident that ice cream lovers will embrace our brand.”

SheerBliss™ will be available at Food Emporiums; Fresh Direct; Kings; selected A&P; West Side Market; Garden of Eden; Amish East and West; Essentials; Village Farm; and Jefferson Market. For more store locations, go to www.sheerbliss.com.
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