Indoor Air Quality a Priority at Rockrose by Brookfield Homes

October 17, 2010 (PRLEAP.COM) Business News
With safer paints and carpets, and top-rated air filters, new-home buyers can take a deep breath at Rockrose by Brookfield Homes ( The leading San Diego builder features eco-savvy single-family homes now selling at The Foothills in coastal Carlsbad.

"Many consumers are realizing that indoor air quality, though often disregarded, plays an important role in our overall health," said Lora Heramb, vice president of sales and marketing for Brookfield Homes, who noted that the Environmental Protection Agency (EPA) reports concentrations of many volatile organic compounds (VOCs) consistently greater — up to ten times higher — indoors than outdoors.

"Because this issue is gaining more awareness, we have specified products that will enhance the indoor environment at Rockrose."

Among the environmentally sensitive amenities included at Rockrose are:
- low-VOC carpets and paints
- formaldehyde free insulation
- MERV 8 air filters, which actively attract and hold airborne contaminants.

In addition to these standard features, buyers may choose to install electrostatic air filters.

"For those with respiratory illnesses, indoor air quality is an important element in their personal health management," said Heramb. "We are learning more and more about how we, as builders, can help contribute to a more positive indoor environment."

Brookfield's work at Rockrose has been recognized by the state of California for its commitment to reducing energy and water resources. Homes exceed California's standards for energy efficiency by at least 35 percent, with some exceeding a 45 percent level of reduction. Brookfield Homes is the first and only builder in San Diego County with production homes at these increased efficiency levels.

Ranging from approximately 2,116 to 3,167 square feet, the four floor plans at Rockrose have three to four bedrooms and two to 4.5 bathrooms. Pricing for the single-family detached homes starts in the high $500,000s.

With model homes now open and Phase 1 sales under way, Rockrose at The Foothills is located in Carlsbad, about three miles from the ocean. For more information visit Information also is available by calling 888-284-8861. The Rockrose model homes and sales center are at 3538 Glen Ave., in Carlsbad. Sales office hours are 10 a.m. to 5 p.m. Tuesday through Sunday and 1 to 5 p.m. Monday.