Chris Coad Joins Leapfrog Online's Automotive Practice

November 30, 2010 (PRLEAP.COM) Business News
Evanston, IL-November 30, 2010 - Leapfrog Online (www.leapfrogonline.com), the market leader in developing and optimizing digital sales channels for Fortune 500 companies, announced today that Chris Coad has joined Leapfrog Online as a Senior Manager in their Automotive Practice. Mr. Coad was previously the Client Services Director of Automotive at Compete, Inc, where he was responsible for establishing and delivering competitive intelligence research. Prior to joining Compete, Chris worked in Accenture's High-Tech and Communications practice as a System Integration Consultant for CRM and billing solutions. Chris started his career at Ford Motor Company as a Financial Analyst, and later called on dealers as part of Ford's field sales and marketing team.

"We are excited to have Chris as part of our team," says Tzaras Christon,Senior Vice President for Leapfrog Online. "He brings deep experience from top-tier automotive, market research and consulting firms to Leapfrog Online. Over the past few years he has worked extensively with automotive OEMs, agencies and a large search engine in effectively translating complex marketing data into valuable insights and actions," continues Christon. "Chris has championed several projects with partners such as J.D. Power and Associates which linked consumer online behaviors with offline purchases. His expertise will add a new dimension to Leapfrog Online's presence and offerings to the automotive industry."

Leapfrog Online (www.leapfrogonline.com) works with Fortune 500 brands to build digital sales channels, generating new streams of profit for their brands. Leapfrog Online is fully invested in driving the growth of each Client's business with compensation derived from the profit or desired result we produce for our Clients. Founded in 1995 and based in Chicago, Leapfrog Online partners with leading brands in the Financial Services, Telecommunications, Automotive and Education industries.