Bench launch new collection

December 08, 2010 (PRLEAP.COM) Business News
Top streetwear brand Bench have launched a new collection oozing confidence and authority.

Inspired by military, rebellion and individuality, the range is a directional mix of punk vibes and modern styling. The result is a confident mix of experimental silhouettes and a display of Bench's infamous urban attitude as the label enters its third decade.

Women's jersey tees come in slinky silhouettes and boyish, looser shapes, with bold, abstract logos and stencil like prints.

Men's new slim-fit jersey tees feature strong graphics that emphasise the underlying raw appeal and rebellious attitude of the collection.

Military signage cements the seasonal trend for both genders, whilst logos are kept subtle in stencil prints. The hottest trouser trends of the season are embraced in the form of skinny combat pants and relaxed chino styles.

Dresses too are still a popular choice, and Bench's shift styles with draped necklines featuring all over prints are designed to be teamed with leggings or skinny jeans. A hooded mini with a faded dip-dye effect and a capped sleeve maxi dress are wardrobe essentials.

Men's shirts move forward with innovative hooded and funnel neck styles. Patch pockets, box stitching and unique details highlight the utility trend.

The women's clothing colour palette is dominated by khaki, charcoal, black and satsuma, in jersey and marl versions.

Men's clothing takes on a muted colour palette of deep lichen green, egret and ebony, brought to life with lime green and spicy orange branding and stitch details.

About Bench.

Bench is a British born, urban lifestyle brand which designs, sources and markets cool and distinctive products. Real people and real clothes are the inspiration for the wearable, timeless pieces the brand is renowned for.

Over the years, the brand quickly gained popularity with those in the know, who appreciated the innovativeness that Bench was able to demonstrate. Bench has developed into a widely and highly respected urban lifestyle brand that was named the coolest streetwear brand by the 2007/2008 CoolBrands panel.

Since its humble Manchester beginnings, Bench's distribution has extended globally, and the brand is now sold worldwide in Europe, USA and Canada.