Law Marketing Firm Esquire Interactive Develops Effective Brands for Attorneys that Convert Website Visitors into New Clients

December 20, 2010 (PRLEAP.COM) Business News
When an individual requires legal advice, he or she turns to an attorney who specializes in the branch of law in which he or she needs assistance. The same cannot be said of lawyers seeking website branding and social media assistance.

Until recently, attorneys and law marketing professionals had to rely largely on one-size-fits-all website development and marketing firms with no background in law. As a result, law firm branding and website design necessarily was done by individuals learning about legal practices from their law firm clients, rather than by individuals having hands-on experience as attorneys or from working in a law firm.

Esquire Interactive changes this scenario.

Founded by Jeff Lantz, a former practicing attorney with twelve years of "big law" and general counsel experience, Esquire Interactive develops effective brands and creates websites and Internet marketing campaigns that resonate with a law firm's targeted clientele. By incorporating powerful SEO strategies into the sites it builds, Esquire Interactive makes it easy for potential clients to find a lawyer and law firm with the desired legal practice.

The Internet is increasingly becoming a market where all law firms must have a strong presence. The 2009 issue of the "NYSBA Journal" revealed that "65% of people begin their search for a lawyer on the Internet." "Trial Magazine" further estimates that 89% of Americans who use the Internet have gone online to find a lawyer. That figure equates to two-thirds of all Americans, and it represents triple the amount of individuals who sought legal advice via the Internet just six years ago.

Clearly, in today's tech-reliant age, having a professionally-branded website presence that ranks high in the key search engine terms to capture potential clients is vital for legal professionals. It isn't the only form of online marketing, however, that lawyers are turning to in an effort to convert casual browsers into full-fledged clients. Indeed, the 2008 Networks for Counsel Survey revealed that "almost 50 percent of attorneys are members of online social networks and over 40 percent of attorneys believe professional networking has the potential to change the business and practice of law over the next five years."

With a full range of Internet marketing including branding, website design, search engine optimization, and social media services, Esquire Interactive helps law firms remain competitive in the current challenging economy, and develops strategies that help small and mid-size firms compete against larger, more-established firms.