Making Safety an Affordable Part of Winter Road Travel is

December 17, 2010 (PRLEAP.COM) Travel News
December 17, 2010 Snow and ice at this time of year make road safety an extra problem as people across the UK deal with the big freeze, to help travellers UK's leading cost comparison site,, has pulled together an extensive array of road safety packages to assist you in keeping your loved ones safe on the roads at a price to make you smile.

The Road Sense 2010 campaign, is's way of helping people prepare themselves for the bad weather offering discounted prices on a large array of clothing, accessories, emergency kits and high visibility gear, this means everyone in the community is well able to access the tools to deal with those cold dark nights and the unforgiving British winter.

Children's safety is of course number one in parent's minds so has reduced the price of its extensive range of children's reflective waistcoats and accessories by 20% and there is 10% off high visibility bags, reflectors and clothing from

If you are a fan of well-known high street brands then you can keep warm this winter and save money as there's a 10% reduction on winter clothing at, which offers brands such as Regatta, Helly Hansen, Hawkshead & Hi-Tec all style leaders with snuggle appeal.

Safety products for your car come in an extensive range of type and quality but if you are after a good price with a strong product then take advantage of the 20% reduction on accessories at, here you can arm yourself against the harsh extremities with the likes of: digital tyre inflators, ice scrapers and rechargeable torches, as well as warning triangles and much more. You can also take advantage of the 15% off emergency car kits from, which is a one stop solution for travellers stranded in the snow, offering water and food.

Gareth Robinson, Managing Director of, says: "We know from our years of experience that travellers should ensure their safety at this challenging time of year, and that people should be prepared with the best products. The launch of our Road Sense campaign has enabled us to push how essential it is to make this time of year safer for all. Working with professionals in winter travel we are sure increased safety on the roads through the use of high visibility clothing to emergency car kits, making safety first for Britain's on the roads." is the UK's leading car hire comparison site, comparing deals from brands including Alamo, Auto Europe, Budget, Holiday Autos and Sixt.

All discounts are available at

About was launched in February 2003 and grew to become one of the UK's leading online car hire companies by 2006.

In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the site now searches up to 50 different car hire websites, providing an impartial comparison of the best prices available in over 10,000 locations.

Websites searched include Alamo, Auto Europe, Budget, Ebookers, Hertz, Holiday Autos, Opodo, Sixt and Thrifty, with the site quickly comparing prices and allowing customers to refine their search by car type.

The site also features over 5,000 pages of travel information in a mini-guide format.

In 2008 was voted Best Car Hire Website in the Travolution Awards, and in 2010 it was Highly Commended in the Best Meta-search/Price Comparison category. To book or for further information visit