Customer Insight Group Introduces Customized In-House Loyalty Workshop

December 28, 2010 (PRLEAP.COM) Business News
The experts at Customer Insight Group, Inc. bring you the benefit of two decades of research and experience in an intensive workshop customized for your company. The workshops can be tailored to get a new loyalty program off on the right track or give new life to an existing one. You can configure the custom loyalty workshop as a half-day, full-day or two-day event to best meet your needs.

"Companies now spend time and money sending their staff off to a conference and hope they return enlightened, and willing to spend time bringing everyone else up to speed. Now they can spend the same money, but instead bringing a customized workshop right to their doorstep that gets everyone on their team engaged and educated. This tailored approach is more personal, interactive and effective in bringing the entire team along the loyalty marketing journey," said Sallie Burnett, president of Customer Insight Group.

Sierra Trading Post, a multichannel retailer known nationwide for offering Great Deals on Great Brands was the first top 100 Internet retailer to take advantage of Customer Insight Group's custom on-site loyalty workshops. The on-site custom loyalty workshop provides the knowledge and understanding needed to move forward with confidence to create a program that delivers meaningful benefits to the customers that will:

- Improve customer profitability
- Drive brand loyalty and differentiate you from your direct and indirect competitors
- Engage high-value, profitable, loyal customers
- Foster brand advocacy
- Dramatically reduce attrition


Customer insight Group is a leading strategic marketing consulting firm that helps companies engage, retain and grow profitable customers relationships. We help companies assess and improve customer strategy to achieve measurable business objectives. We provide loyalty audits, social media customer engagement programs and innovative loyalty programs.

For more information about Customer Insight Group, visit or contact Mary Shaw, Customer Relationship Marketing Manager, Customer Insight Group, Inc., 6711 Secrest Circle, Arvada, CO 80007, (303) 422-9758; Fax (866) 611-7363, or