Tops the SEO and Social Media Marketing Rankings

January 23, 2011 (PRLEAP.COM) Travel News
January 23, 2011 Topping the search engine rankings for natural searches is, the price comparison site for car hire. It has reached top spot in both social media marketing and SEO terms, according to the latest findings for car hire searches by leading search engine marketing agency Greenlight.

Recording the highest SMPI (Social Media Popularity Index) and topping the charts for natural search engine rankings, the award-winning car rental website achieved 53% of the 763,000 performed car hire searches in October 2010, showing that its online visibility is excellent. managing director and spokesperson, Gareth Robinson said: "The new Greenlight report has shown that our social media marketing and search engine optimisation strategies have been a great investment as we are topping the organic results for car hire related searches. With our social media strategy allowing new and existing customers the chance to interact with us it has shown some favourable results." has been the most visible site, according to the report, for both worldwide and domestic results (with 53% and 54% respectively), in October 2010. This boost in visibility has seen a 6% increase since July 2010.

Gareth went on to add, "With continual efforts for our online strategy we have successfully secured our standing as the most visible car hire website. We are particularly happy about the same results in the social media field for car hire, as this is an important and fast-growing field for business."'s growing online presence from the findings of Greenlight's report has been backed up by the comparator being Highly Commended at the 2010 Travolution Awards for Best Price Comparison/Meta-search categories.

In more than 10,000 worldwide locations and having more than 50 top hire car companies, the site has grown since launching in 2007, and now has companies such as Thrifty, Alamo, Sixt, Auto Europe, Opodo, Budget, Holiday Autos, Ebookers and Hertz to compare prices.

More information can be found at

* Greenlight's quarterly Car Hire report is an independent analysis of the most important search terms, trends and benchmarking data in this sector for October 2010. Full details are available at -

About was launched in February 2003 and grew to become one of the UK's leading online car hire companies by 2006.
In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the site now searches up to 50 different car hire websites, providing an impartial comparison of the best prices available in over 10,000 locations.

Websites searched include Alamo, Auto Europe, Budget, Ebookers, Hertz, Holiday Autos, Opodo, Sixt and Thrifty, with the site quickly comparing prices and allowing customers to refine their search by car type.

The site also features over 5,000 pages of travel information in a mini-guide format.

In 2008 was voted Best Car Hire Website in the Travolution Awards, and in 2010 it was Highly Commended in the Best Meta-search/Price Comparison category. To book or for further information visit