Three branding experts team up to demystify branding

February 03, 2011 (PRLEAP.COM) Business News
Pecanne Eby, MBA of Brand Mentoring, Judy Leidy of The Zoelby Group, and Ann Lillie of Vine Street Communications announce the launch of "Building a Buzzworthy Brand," a one-day, hands-on workshop for business owners, executives, and marketing and sales professionals.

The workshop will be held from 8:30 am to 4:00 pm on Thursday, March 3, 2011 at the Denver Athletic Club in Denver, Colorado.
"There are many business and marketing professionals who realize that branding is important, but they're not exactly sure how to do it," explains Ann Lillie. "They feel like they're winging it. The beauty of this workshop is that it covers the most critical elements of branding in a way that's interactive and relevant. People will walk away with ideas they can actually implement for their business."

Through the workshop, participants will be pushed to think about their brand from a holistic perspective, working on their brand strategy, visual identity and messaging, and customer experience. The workshop will equip participants with insights on how to:
- Create an effective brand strategy for their business
- Avoid the most common brand mistakes
- Build a visual identity and marketing tools that send the right message
- Consistently deliver a customer experience that supports, rather than undermines, the brand

"Many companies struggle with truly defining what they stand for in their marketplace, then communicating that through their words and actions," adds Judy Leidy. "As a result, they end up looking just like their competition and are forced to compete on price. This workshop helps companies identify what makes their brand unique and develop immediate, practical steps to convey their brand through what they say and what they do."

This workshop is ideal for professionals from new and existing businesses who:
- Want to become a recognized name and leader in their market
- Need to create a compelling brand identity, but don't know where to begin and don't have time to waste teaching themselves.
- Have struggled to find a way to differentiate their business.
- Are stuck competing on price and may be losing business to inferior competitors.

According to Pecanne Eby, MBA, "Branding is a powerful business strategy, but it requires some very specific decision-making that we see a lot of business people miss. So, we're focusing our workshop participants on those critical decisions. This is a no-nonsense approach to the multiple dimensions of building a business brand that works."

The Building a Buzzworthy Brand workshop is limited to 25 participants. For additional information and registration details, visit

About Pecanne Eby, MBA
Pecanne Eby, MBA is the founder of Brand Mentoring, a consultancy focused on improving clients' marketing by working on their brand strategy. Many of her 20 years in marketing were spent in the fast-paced advertising agency world. She has consulted with clients in 12+ industries, helping them shape and focus their brand reputations. Pecanne has served as a chief marketing officer, taught marketing as an adjunct professor and has also served on the Board of Directors for the American Marketing Association (Washington, DC chapter). Learn more at

About Judy Leidy
Judy Leidy is the owner of The Zoelby Group, leveraging 25 years of marketing experience to help companies differentiate their brands through distinctive messaging, communications, and customer experience. Prior to founding The Zoelby Group, she led business development, communications, branding, advertising, and customer experience areas at American Express. Her consultancy clients have ranged from a small start-up to a Fortune 500 company. A member of the American Marketing Association, Judy is a speaker on the topic of bringing your brand to life and customer-focused messaging. Learn more at

About Ann Lillie
Ann is a seasoned consultant and copywriter with more than 15 years of experience. Through Vine Street Communications, she advises companies on how to translate their brand strategy into meaningful messages and effective marketing tools. She launched her career with an international consulting firm in Chicago, serving clients such as McDonald's and the University of Chicago. More recently in Denver, she served as a communication advisor for a national restaurant company and an S&P 500 organization, contributing her creative skills to numerous branding, marketing and website initiatives. Learn more at

For more information, contact:

Pecanne Eby, MBA
Brand Mentoring, LLC
Phone: 303.482.2753
Fax:  303.317.6112