iMortuary.com Sees Big Interest in Valentine's Inspired Death Tales
February 14, 2011 (PRLEAP.COM) Technology NewsFuneral home directory and funeral planning resource website iMortuary.com has taken a unique approach to publicizing the death-care industry: with a light touch and a sense of humor. Again, the company has reached a substantial audience through social media outlets like StumbleUpon, Digg and YahooBuzz, with a whimsical infographic that put a whole new spin on death. The company recorded over 35,000 article views in just a few days. In an industry that normally plays to tradition and formality, iMortuary.com is one of the first companies to adopt this approach.
The first infographic success, a series of crazy-but-true facts related to death and burial called "Grave Curiosities" went viral in September of 2010. The online community embraced this edgier approach to information and death on the Internet, and the company saw a substantial leap in monthly viewers. This time, they've duplicated their success by diving even deeper into the human obsession with the macabre; they put a romantic spin on death just in time for Valentine's Day.
Containing everything from historical tales of rulers confronting the loss of a beloved mistress to modern-day news briefs that ring eerily close to home, the Valentine's Day infographic offers bite-sized facts in a colorful and fanciful setting. It's the sort of thing that websites like Killer Infographics and Connecting Directors love to feature, whether viewers want something fun to break up their day or a different take on the holiday that so many single American's love to hate. Nick Grant, co-founder of Killer Infographics says, "Viewers are always compelled by the morbid or weird, and this infographic has those elements in spades. Given that, I'm not surprised this went viral."
"These infographics are among our most popular online releases," says Matt Pressnall, co-owner of iMortuary.com. "We've had similar success in the past with our traditionally written blog series called "What to Do When Someone Dies", but people always seem to keep coming back to the lighthearted side of what we do."
It is this combination of more in-depth and practical information like the "What to Do When Someone Dies" series and the pictorial representations of the human obsession with death that make iMortuary.com unique in the death-care field. While iMortuary content offers practical resources for locating local funeral resources and cemeteries, their social media approach can include an edgier and more playful tone.
"As always, we want to stress that we don't take death or the death-care industry lightly," says iMortuary.com co-owner Minda Brusse. "We're reaching individuals with death-related information, and that can take different forms. Death happens in every family, and it is easily the worst moment of their lives. We are there to support people with information - whether they utilize our useful funeral home directory and planning resources or want to access some irreverent pop-culture and trivia."
iMortuary.com is one of the most visited funeral home and cemetery directories on the Internet with over 250,000 consumers each month; the company is based in Seattle, WA, and is a forerunner in bringing Internet marketing opportunities and social media to the death care industry. Founded in 2007, the company is a proud member of the International Cemetery, Cremation and Funeral Association (ICCFA). The company provides everything from funeral home and cemetery directory information to funeral planning resources for consumers. Funeral homes and cemeteries can partner with iMortuary.com for enhanced directory listings, online funeral planning leads, and social media and SEO consulting services.
For more information, you can visit their site at www.imortuary.com.