Publishes Extensive White Paper on Insurance Marketing Best Practices

February 25, 2011 (PRLEAP.COM) Business News has posted Our Master Guide to Insurance Marketing, a 50+ page white paper that instructs agents on ways to increase their sales.

The guide was written to help everyone from the novice agent to the seasoned pro learn some helpful tips about how to better utilize insurance leads, how to create a big impact with your marketing, and how to close more insurance quotes immediately.

The report covers all stages of lead development and the sales process, including:

- Acquiring and managing insurance leads
- Getting past common objections
- Closing the sale
- Getting referrals
- A look at your first year of buying leads

Since insurance leads are one of the most powerful marketing tools you will ever have, it's critical to understand how to get every bit of value out of each one. Buying leads can be the most cost effective way to grow your book of business. This publication shows how to contact leads faster, close more sales, and grow your bottom line all with the power of insurance leads. was founded to support agents in expanding their practice quickly. Through years of working with agents, it has collected tips that help agents close up to 5% more auto insurance quotes than other agents.

This white paper advises on criteria for the selection of a lead management system and the how-to's of using leads, as well as providing recommendations on what to say to consumers.

Making a sale is really about a conversation, a building relationship and an understanding between two people, states the Master Guide to Insurance Marketing. This resource recognizes that the sales process is not a game or competition, yet the most successful agents are aware of techniques and ground rules for carrying on a conversation with a client.

Getting the fundamentals right start the sales conversation in a positive direction. The Master Guide recommends that you know what you're selling, make things understandable, get to know the customer and focus on the broad concepts and benefits. It follows these guidelines with specific techniques and scripts for all steps of the sales process, including closing the sale.

These tips distill what Lev Barinskiy, president of, and his successful clients have learned through years of insurance selling. "I thought it would be a great idea to write those tips down and put them into a downloadable white paper that anyone could visit the site and grab for free," he adds.

About markets insurance leads to agents, as well as posting informational resources to assist consumers who are considering the purchase of an insurance policy. was ranked the 24th fastest-growing company in the U.S. by Inc Magazine in 2009. It serves thousands of agents nationwide. The company started in 2004 when Lev Barinskiy and Seth Kravitz started a small Internet lead business in Lev's basement and has grown exponentially since.