Cricket Rocks SXSW with Muve Music in Austin

March 18, 2011 (PRLEAP.COM) Technology News
AUSTIN, Texas, March 18, 2011 — Cricket Communications, Inc., a leading provider of innovative and value-driven wireless services and a wholly owned subsidiary of Leap Wireless International, Inc. (Nasdaq: LEAP), today announced it will showcase Muve Music on the Samsung Suede throughout SXSW. Muve Music is the first wireless rate plan that includes unlimited music downloads, ringtones and ringback tones along with unlimited talk, text, Web, video and more.

SXSW attendees will have two opportunities to experience Muve Music while at the festival. Cricket will have a booth (#1244), Monday through Thursday, March 14-17 at the SXSW Trade Show. Additionally, Cricket is a sponsor of the Universal Music Group Artist Showcase on Saturday, March 19 at Speakeasy.

"2011 marks an exciting year at SXSW. While the music and media conference turns twenty-five years old, Cricket will showcase Muve Music, the very first unlimited wireless plan with unlimited music downloads," said Doug Hutcheson, president and chief executive officer of Cricket Communications. "Muve Music lets people explore, discover, download and listen to all the music they want and on their mobile phone as they go. It's truly a mobile digital music experience."

The Muve Music Rate Plan

For $55 per month, Muve Music customers get unlimited: nationwide calling; nationwide text, picture & video messaging; global text messaging; 3G mobile Web; email; data back up; video plus unlimited full track downloads; ringtones and ringback tones.

With Muve Music, there are no download fees and no monthly music subscriptions. Customers' data plans will not be impacted by streaming music over Cricket's wireless network and customers won't be required to use a credit card to purchase music.

Muve Music has a robust catalog of music content which includes the four major record labels: Universal Music Group, Warner Music Group, Sony Music Entertainment and EMI Music as well as independent labels including IODA.

How to Get Muve Music on the Samsung Suede

Muve Music is available at select Cricket company-owned stores and at, as well as through select partner retail outlets. The Cricket Muve Music wireless unlimited plan is $55 per month. The Samsung Suede has an M.S.R.P. of $199. Additional accessories are available for purchase including premium headphones, an audio jack and Bluetooth adapter to connect to home and car stereos, either wired or wirelessly.

Muve Music and the Samsung Suede are now available in 15 Cricket markets including Austin, TX; Baltimore, MD; Charlotte, NC; Chicago, IL; Las Vegas, NV; Memphis, Nashville and Knoxville, TN; Milwaukee and Madison, WI; Phoenix and Tucson, AZ; San Diego, CA; Washington, D.C. and Wichita, KS.

For more information about Muve Music, visit, and for Cricket's dynamic device lineup, visit

About Cricket

Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving more than 5.5 million customers in 35 states and the District of Columbia. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket's nationwide wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. Cricket Broadband provides unlimited Internet access anywhere within Cricket's coverage areas at speeds comparable to DSL. For more information on Cricket, visit Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit

SOURCE Cricket Communications, Inc.