WHOOZNXT Engages Adrenaline Marketing for Launch at SXSW

March 20, 2011 (PRLEAP.COM) Business News
NXTM, the music media company behind the digital presence for Taylor Swift and Justin Timberlake, has tapped Adrenaline Marketing for the launch of WHOOZNXT (whooznxt.com) at South by Southwest (SXSW) this week in Austin, Texas.

WHOOZNXT is a music revolution for emerging artists that connects artists with media appearances and venue engagements based on fan base growth. WHOOZNXT is the only platform that rewards online activity with real world exposure.

Adrenaline Marketing will lead ground activation for WHOOZNXT. Street teams will register bands and collect their social networking information. WHOOZNXT then monitors and measures fan base growth, powered by leading social analytics partners PeopleBrowsr and WiseWindow, to find the hottest, new musicians at SXSW 2011.

WHOOZNXT is a unique audience-validated technology platform unlike any other in that it gives the power of success back to the musicians and their fans via exposure. As part of its SXSW debut, WHOOZNXT will offer musical acts the chance to play a series of high-profile events that include a performance on "Jimmy Kimmel Live" on March 29, as well as slots on Rachael Ray's highly anticipated signature Austin events.

WHOOZNXT will provide musical acts with opportunities on SPIN Magazine and Spin.com, Comcast, Live Nation's House of Blues Entertainment, Toby Keith's I Love This Bar & Grill, and more.

"With our experience in working with the product launches, innovative brands, and the youth market with its early adopters, we are a perfect fit for WHOOZNXT," says Diane Wentworth, Managing Partner of Adrenaline Marketing.

About Adrenaline Marketing: Based in Chicago, Adrenaline Marketing is a promotional marketing solutions agency that delivers integrated marketing solutions to drive measurable results for global clients. Consumer engagement services include retail activations, mobile marketing, brand activation, motorsports marketing, sponsorship sales, guerilla campaigns, and non-traditional media. For more information, visit www.AdrenalineMarketing.com or contact Diane Wentworth at 630.584.5567.

WHOOZNXT and parent company NXTM expand the digital presence for musicians, with major media partnerships in television, radio, live venues, digital platforms and more, WHOOZNXT works with one uniting vision and one goal: to bring the power back to the bands, and back to the fans.