River Rock Marketing Services Expands Team
March 25, 2011 (PRLEAP.COM) Business NewsFor financial institutions looking for an edge to differentiate themselves in their marketplace, River Rock Marketing Services' newly appointed Executive Vice President, Shannon DeVilbiss, says product knowledge and research are essential for bank incentive promotion success.
As an expert in incentive marketing to financial institutions for more than seven years, Shannon has been responsible for helping both national and regional financial institutions to create successful customer acquisition and retention programs. At River Rock Marketing, Shannon will be responsible for providing gift "recommendations" and incentive marketing strategies to boost customer count and cross-sell opportunities. Shannon has deep experience in working with national merchandise vendors to provide innovative product offerings that are desirable to the consumer and reliable for banking promotions.
River Rock Marketing Services is known for its on-time delivery, great customer service, and inventory management capabilities. With the addition of Shannon DeVilbiss to the team, River Rock Marketing has greatly expanded its incentive marketing and financial services industry knowledge.
About River Rock Marketing Services
River Rock Marketing Services specializes in developing customized incentive-based acquisition and retention programs for the financial services industry. It leverages its unmatched industry knowledge, deep experience and proprietary ConsumerNSight research to recommend and source incentive gifts with a level of perceived value that drives higher response rates to marketing outreach efforts. Its state-of-the-art online inventory management tracking and reporting technology delivers an affordable turn-key customer attraction program that is simple to execute at the branch level. For more information, visit www.riverrocksvcs.com or call 817-488-3901.