Theresa Casey joins Leapfrog Online as VP of Strategic Accounts

April 06, 2011 (PRLEAP.COM) Business News
CHICAGO, IL April 6, 2011 Leapfrog Online,, the leader in building and optimizing digital sales channels, announced today that Theresa Casey has joined the company as Vice President of Strategic Accounts and Market Development. The telecommunications veteran will manage Leapfrog's strategic cable accounts and lead the division's Account Management Team to foster and deliver increased value, innovation, and results across the client portfolio.

"We are thrilled to add Theresa to the team," stated Cass Baker, Executive Vice President at Leapfrog. "Since our inception, we have consistently worked to deliver cutting-edge solutions and expertise to the cable industry. By adding Theresa's unparalleled combination of communications experience, digital marketing expertise, and direct marketing know-how to our team, we're poised to drive the next level of business value and exponential growth for our valued client base."

Casey brings more than 15 years experience as a strategic sales and marketing leader for organizations including Verizon Wireless, Comcast, AT&T Broadband, DirecTV, Charter Communications, Cox Communications, Time Warner Cable, and Qwest. Most recently, Casey served as the Director of Business Development for eBay, where she helped eBay's channel sales team to develop strategic partnerships with customer electronics brands and wireless communications products.

Stated Casey, Leapfrog Online's first telecommunications client while at AT&T Broadband in 2002: "I am delighted to join Leapfrog Online. As the Director of Online, Retail, and OEM channels at AT&T Broadband, I experienced first-hand the business impact that Leapfrog Online delivered. Leapfrog created a revolutionary sales channel for the cable industry, and they have continued to bring unrivaled thought leadership, innovation, and expertise to the category. I look forward to building upon Leapfrog's commitment to the cable industry by identifying new and leading edge ways to drive innovation and value for our clients."

Leapfrog Online is the market leader in building and optimizing digital sales channel solutions for Fortune 500 brands. Tightly integrating deep direct marketing expertise with a proprietary conversion platform, Leapfrog creates measurable results for clients looking to increase market share and drive high-quality, new customers. Leapfrog is fully invested in driving the growth of every client's business, utilizing a compensation model aligned with the actual results produced for each client. Founded in 1995 and based in Chicago, Leapfrog Online partners with leading brands in the Financial Services, Telecommunications, Automotive, Home Services, and Education industries.

Lisa Spathis