Nixon Watches Top First Quarter Sales Charts at

April 15, 2011 (PRLEAP.COM) Business News
2011 collection of Nixon watches is unveiled by online retailer on the back of strong first quarter Nixon watches sales figures.

There are few brands of watches dedicated to the active sports enthusiast, with Nixon watches the first to be designed with the needs of the surfer coming first and foremost in the design process. The brand was formed in 1997 by Andy Laats & Chad DiNenna, in response to a gap in the market for watches which provided the style and performance for the surfing set. The range was launched with just 7 custom crafted timepieces, however has been rapidly expanded since the launch to include over 135 models to date. Nixon watches have long been the number one choice for the extreme sports lover, having gained popularity with skateboarders and Alpine sports enthusiasts alike.

At, an online retailer of the hottest fashions for skating, surfing and street style "the introduction of Nixon watches was a no brainer" says MD Richard Gundle. The brand reflects the tastes and styles of its customer base, and provides precision watches which are well suited to the full range of board sports. Since the introduction of Nixon watches, they have been a huge hit with customers, and have topped the sales charts since their introduction, with the first quarter sales stronger than ever. Nixon watches are best loved for their style, providing classic designs with analogue displays through to weird and wonderful ultra modern designs, with digital LED displays and full functionality for water sports.

This year's collection builds on the successes of last year, with expanding the range of rubber watches, which proved to be some of the best selling models last year. The Rubber Player and the Rubber Re-Run feature strongly in the 2011 collection with three new colour schemes in each, using the popular polycarbonate and silicone construction for comfort when in and out of the water, with a real diamond in each to add a touch of bling.

Nixon watches have proved to be the bestselling watch brand in the first quarter of 2011, and with the 2011 collection now unveiled, sales figures for the second quarter are expected to grow significantly. "Nixon rubber watches are undoubtedly a big hit with the younger generation; however Nixon watches are far from just a youth brand" says Richard. The new collection also includes a modern classic in the Private SS, which features a stylish navy face with a custom 100M water resistant stainless steel casing and strap with a more conservative and classic design, which should appeal to a much broader market.

Nixon watches use either a Japanese or Swiss quartz movement with designs which sit snugly on the wrist and do not dig in when paddling, making them a big hit with the surfing set. The watches feature a range of functions custom crafted for the surfer and water sports enthusiast, including moon phases, tidal ranges, and temperature sensors, in addition to the standard stopwatch and timer functions. The quality of construction and attention to detail make Nixon watches the leading brand for surfers and active sportsmen and women, with sales figures clearly demonstrating their appeal.

For further information on the new men's and women's Nixon watches for 2011 visit: