Luxury Interactive London 2011 releases article on Top 7 Strategies For Producing Online Video To Drive Sales Of Your Luxury Brand
April 21, 2011 (PRLEAP.COM) Business NewsNEW YORK, NY: Luxury Interactive London, the premier
“> Luxury Branding and eCommerce Marketing conference in Europe, is extending its reach beyond its annual events by delivering marketing executives with industry insight focused on key strategies for producing online video to drive sales of their luxury brands.
Nancy Jenkins, Executive Vice President and General Manager, Swimwearboutique.com, believes in online video.
She has lead the company through the execution of a strategy that led to the full integration of video into its online platform. But the company hadn't always used video to sell its suits. Only recently did Swimwearboutique.com start to utilize video, recognizing how powerful a sales tool it could be to its demographic; a sophisticated female looking for a lifestyle, not just a swimsuit.
The company's concerted efforts toward fully integrating online video into its ecommerce platform are paying off. After a customer survey through the site, the company found that 70 percent of its online customers said the videos' influence on their buying decisions were "excellent," and 90 percent said the influence on the buying decision was either good or excellent.
Read the full article, including seven priorities for planning your online video production,
“> here .
About Luxury Interactive London
Luxury Interactive brings together only key Luxury Brand Marketing Executives. For two days at Millennium Hotel London Mayfari in London, leaders in the industry will gather to discuss key strategies, tactics, policies, procedures and most importantly, innovations in the Luxury Marketing space.
If you truly are a Luxury Brand Marketer we invite you to join this exclusive gathering of like-minded executives. We will be networking and knowledge sharing over a two day span. Through thought-provoking case studies, panel discussions and round-tables there are a multitude of key take-aways that will be bandied about.
- Getting serious about ecommerce & initiating successful customer engagement strategies
- Defining a world class strategy to tackle the globalization of online marketing and ecommerce
- Creating a mobile strategy that enhances the luxury brand experience
- Using cutting edge technology to enhance the overall customer experience
- Developing a successful multi-channel strategy to drive sales
For more information about the 2011 Luxury Interactive conference, visit www.luxury-global.com or email firstname.lastname@example.org