BitDefender Partners with appAttach to Offer Antivirus Solutions to OEM Providers
April 29, 2011 (PRLEAP.COM) Business NewsMOUNTAIN VIEW, California - April 29, 2011 - BitDefender®, an award-winning provider of innovative internet security solutions, today announced its collaboration with appAttach, a company which brings device manufacturers, software vendors and online service providers together, enabling them to find, transact and manage pre-loaded distribution deals over the Internet. By partnering with BitDefender, companies working with appAttach will have access to BitDefender products, making the licensing of products very easy.
Formally known as Rightware Exchange, appAttach allows OEM manufacturers to pre-load products. By teaming up with BitDefender, appAttach will allow tier 2 and 3 businesses to easily pre-install BitDefender OEM products to provide additional revenue and product differentiation. This will also help small manufacturers to compete with larger companies with integrated antivirus products – something that was previously a differentiator between these smaller companies and their competition.
"BitDefender is an extremely important addition to the appAttach community. The partnership brings many benefits, as smaller OEMs now have access to pre-loaded antivirus functionality", said James DePoy, founder and CEO of appAttach. "Pre-installing BitDefender antivirus products will generate revenue and be a way to differentiate their products from the competition."
"We are happy that appAttach wanted to be a part of the BitDefender partner ecosystem. With this relationship, we are able to offer OEM providers with smaller volumes the same advantages as large OEM manufacturers that pre-install internet security products," said Peter Laakkonen, BitDefender's General Manager of OEM and Technology Licensing. "We want PC and hardware OEM vendors of any size to have easy access to Internet Security technology and this is another way these companies can bundle BitDefender products to help add strong value to their products."
appAttach is a startup based in Kirkland, Wash. The appAttach marketplace brings together device manufacturers, software vendors and online service providers. The site enables them to easily find, transact and manage preloaded software and online service distribution deals over the Internet. For more information about appAttach, see www.appattach.com.
BitDefender is the creator of one of the industry's fastest and most effective lines of internationally certified security software. Since its inception in 2001, BitDefender has continued to raise the bar and set new standards in proactive threat prevention, emerging as the industry's anti-malware innovator. Every day, BitDefender technology protects tens of millions of home and corporate users across the globe - giving them the peace of mind of knowing that their digital experiences will be secure. BitDefender has become a preferred choice for leading Independent Software Vendors (ISVs), hardware vendors, service providers, and marketing companies worldwide, who want to license content security technology and implement them within their solutions. More information about BitDefender and its OEM products are available at the company's OEM solutions portal. Additionally, BitDefender's www.malwarecity.com provides background and the latest updates on security threats helping users stay informed in the everyday battle against malware.