Off The Hook Marketing announces a licensing partnership with Roush Racing, MB2 Motorsports and Richard Childress Racing for Officially Licensed NASCAR Fishing Lures

October 21, 2005 (PRLEAP.COM) Sports News
NASCAR has become America's fastest growing sport with over 75 million fans and climbing. With an impact of over $2 billion dollars, it is no surprise that NASCAR merchandise is hot in the consumer market. Fishing is also a strong showing sport. According to the American Sport Fishing Association, there are 44 million anglers in America with an economic impact of $115 billion plus dollars. Of this $115 billion dollars, $42 billion was spent on fishig tackle alone! Over 557,394,000 days were spent fishing in the waters of America last year.

"since statistics show that 70% of NASCAR fans are avid anglers, many enjoy hunting and nearly every fan has a love for the outdoors, Bass Pro Shops knows their association with NASCAR is a winner!" (Bass Pro Shops)

These new partnerships have brought seven NASCAR Fishing Lures to the market: #01 Joe Nemechek, #06 Mark Martin, #17 Matt Kenseth, #29 Kevin Harvick, #31 Jeff Burton, #33 Kerry Earnhardt and #97 Kurt Busch. NASCAR Fishing Lures make a great NASCAR gift or Fishing gift for the sports enthusiast in your life! Please visit to buy a very unique sports gift today! Also, we are looking for retailers, wholesalers, distributors and independent sales reps to help launch this fun and exciting NEW product! Are you a sports fan for NFL merchandise, NBA merchandise, MLB merchandise, NHL merchandise and NCAA merchandise? Please visit our other store at to see over 50,000 licensed team items!!