Coco Myles Participating in First Annual Custom Week (June 6-13) Highlighting Companies Promoting Customization

June 06, 2011 (PRLEAP.COM) Business News
Rye, NY - June 6, 2011: Coco Myles is among a group of more than 40 custom and personalized product companies that have announced a week-long collaboration to bring attention to the growing "mass customization" movement by showcasing the breadth of customizable products now available in the market at

At, consumers can discover a wide range of custom products, designing and creating everything from unique purses to new flavors of ice cream. They can also enter to win a $2,500 "Customize Your Life" Grand Prize package, and take advantage of exclusive purchase discounts.

This April, Forrester Research issued a report titled, "Mass Customization is (Finally) The Future of Production," asserting "[m]ass customization has finally hit an inflection point." The report predicts that custom products will "explode" with accelerated growth in the coming years, painting a vivid picture of a consumer marketplace brimming with "rich, pervasive customization."

Inexpensive technology, advances in production techniques, and rapidly-evolving buyer expectations have unlocked the door to mass market customization. These factors have advanced industrialization from a mass production/assembly line age into a new age where products are created or completed based on customer design choices.

Coco Myles, which over the past five years has become the recognized leader in online, customized women's dresses, is proud to be participating in Custom Week. "It's amazing to see how mass customization is extending itself into such a broad array of product categories," says Howard Bender, Coco Myles' founder and President. "The companies participating in Custom Week are on the forefront of a mass customization revolution that will change the future of retail and it's great that so many of us have teamed up to try and promote this concept to the public."

About Custom Week
Custom Week is a voluntary industry-wide promotion organized by executives from TreehouseLogic, GemKitty, and Create-A-Mattress to draw attention to the maturity of the mass customization movement, highlight companies currently offering thousands of customized and personalized items across a spectrum of categories, and emphasize that mass customization is a trend that's here to stay.