The Jewellery Channel Adopts Strategic E-Commerce Investment Plan

June 09, 2011 (PRLEAP.COM) Lifestyle News
Passionate jewellery auction channel, The Jewellery Channel is investing in a well-executed e-commerce strategy in order to compete with high end luxury jewellery retailers. Focusing on the development of their already dominant online presence; The Jewellery Channel is anticipates that furthering their e-commerce strategy will be instrumental to their ongoing success.

Understanding the increasing importance of a tailored ecommerce strategy to overall business success, The Jewellery Channel is focusing on aspects critical to improving overall performance and online brand presence. Committed to becoming a company that makes the most of their local, mobile and social web presence; The Jewellery Channel will be able to benefit from increased customer focus.

Investing heavily both locally and overseas, The Jewellery Channel hope to expand their consumer base and bring their great value jewellery collection to even more customers. Through the implementation of a new interactive blog on their website; The Jewellery Channel hopes to involve jewellery enthusiasts and specialists in lively debate about emerging trends and industry news. This relevant content will ensure that The Jewellery Channel maintains adequate customer interaction and remains transparent as a reputable jewellery retailer.

Dedicated to the development of an innovative marketing and e-commerce strategy,
The Jewellery Channel is adamant that heavy investment in catering to customers' needs should be at the core of their approach. As a result, they are due to introduce a live chat and online customer care section on their website; further enhancing their already ardent commitment to superior customer service.

The Jewellery Channel is best known for their affordable high quality jewellery and as a result, their main focus is on increasing awareness of their unique selling point and their heavily discounted items. Apart from the basic e-commerce requirements to function as a successful online jewellery retailer, The Jewellery Channel is keen to invest in gearing towards the mobile market; helping increase their brand awareness through e-commerce mobile marketing. By staying up to date with e-commerce best practice and investing in new online marketing strategies ; The Jewellery Channel can stay ahead of the competition; creating a dominant jewellery presence online and begin catering to Europe as a whole.

Having always been committed to remaining at the forefront of jewellery industry developments, The Jewellery Channel is confident that their customers will benefit from their increased online presence and customer focused approach. Anticipating a welcome response to their e-commerce investment, The Jewellery Channel is keen to further their online brand development through interactive blogging, social networking and other web marketing strategies.


The Jewellery Channel (TJC) UK is part of a Jewellery conglomerate that manufactures and handcrafts many of the products sold on its TV networks, hence cutting out the "middleman" in attempts to undercut highstreet prices and making the luxury Jewellery very affordable. TJC is based in Hampton Hill (Middlesex) studios and has a sister channel in the United States.

The channel was launched on 4th April 2006 and has been growing ever since. The Channel sells through its website, and can boast of a personal shopping service that offers friendly and professional advice to ensure that customers get the most out of their Jewellery shopping experience.

TJC (UK) sells the world's widest variety of gemstones, and is part of the only 8 site-holders to the "Tanzanite One" mine. In addition to commonly available gemstones, TJC also sells its own exclusive brands of Jewellery including Iliana (18 carat Gold), Rhapsody (950 Platinum) and gemstone studded jewellery.

TJC (UK) prides itself in its dedicated and knowledgeable employees and maintains several hundred thousands of active customers in its database. Plus, TJC also broadcast to more than 20 Million Homes in the UK and Republic of Ireland and is affiliated to The British Jewellers Association (BJA), The Jewellers Board of Trade, International Colored Gemstone Association and Thai Gem & Jewelry Traders Association.

Notes to Editors

  • TJC (UK) is on air daily 6am 2 am on Sky 650, Freeview Channel 31 From 6am till 12pm, Virgin Media 153 From 6am Till 12pm, Freesat 815 6am Till 2am and online at
  • TJC (UK) is affiliated to the British Jewellers Association, The Jewellers Board of Trade, International Colored Gemstone Association and Thai Gem & Jewelry Traders Association
  • TJC (UK) is part of the only 8 site-holders to the "Tanzanite One" mine


    The Jewellery Channel Limited
    Customer Care
    PO Box 275
    TW12 1XB
    Tel: 0844 375 4444