LOCUS-T: The Yahoo! Search Marketing (Southeast Asia) Authorised Reseller & Malaysia First Google Adwords Certified Partner

June 18, 2011 (PRLEAP.COM) Business News
(Malaysia, June 18, 2011) While internet marketing, search marketing and PPC (Pay-Per-Click) managementis becoming a more common commodity in Malaysia, there has never been another company other than LOCUS-T that can lay claim to being Malaysia's first Google Adwords Certified Partner, which they became late last year, 2010. Now, they have added another first for Malaysia to their impressive portfolio, that of being Yahoo! Search Marketing (Southeast Asia) Authorised Reseller this May 1, 2011.

Growing Market Demand
In the last six months alone, LOCUS-T has successfully gained momentum from the market demand and has even managed to handle more than 100 AdWords accounts in that period. This is impressive considering the award of being a Google Adwords Certified Partner is not even a year old. While it validates Google's initial confidence in opening up and supporting a local expert in internet marketing and search marketing, it also underscores LOCUS-T's capacity to successfully handle both the burgeoning market demand as well as its effectiveness are running productive marketing campaigns for its clients.

"We target to achieve RM1 million in AdWords value in the next 9 months from Malaysian SMI businesses," quipped Joseph Ting, Sales Director of LOCUS-T when broached with the subject of market demand and sustainability for this niche of the market. The most important thing that a company needs nowadays is an effective marketing campaign. One that is able to successfully convert advertising spends into real sales results and ideally court repeated business.


Embracing a Technological Shift in Marketing
This is perhaps one of the best factors that help LOCUS-T arrive at its destination today as Malaysia's first and only company to achieve national and regional recognition from not one but two of the largest search engines in the world. With the advent of the internet and its remarkable ease in adapting plenty of the services that used to take place in real life, SMEs and SMIs are in dire need to reach a new generation of clients with their equally distinct patterns of purchasing behaviour.

Gone are the days when push marketing was the most effective form of marketing. This conventional strategy may have its merits in the past when customers were approached with products and services out of the blue, however, in this day and age, customers now look for the vendors to purchase their products and services from. In conjunction with this shift in consumer attitudes, LOCUS-T's mastery of Google's Adwords and being Yahoo!'s Search Marketing Authorised Reseller has put them right at the forefront of helping businesses court clients through their expertise in Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). It is with this mix of experience and recognition that enables LOCUS-T to outstrip its competition in this highly specialized niche.

If you wonder why you are not getting as many hits as you should have to your website or why your internet marketing strategy doesn't seem to be working out as well as you expected, then come and talk to us at +603-7118 2173 or email us about your situation at adwords@locus-t.com. We will definitely be more than happy to answer your queries and show you how to get the best result for your advertising dollars. Kindly visit the website at http://www.locus-t.com to find out more information.