Magento Extension for B2B and Wholesale New extension adds quotation functionality to Magento

June 27, 2011 (PRLEAP.COM) Technology News
Ede, Netherlands - Monday June 27, 2011 Cart2Quote is a new extension for Magento that adds a quotation functionality to the standard sales process for webstore software. This functionality is interesting for wholesale and b2b webstores. Cart2Quote is available through Magento Connect and through the Cart2Quote website.

Magento webstore software
Magento is a software platform that webstores are being built upon. This software, by default, holds little or no regard for the demands of wholesale and business (B2B) users.

Magento for B2B users
There are a couple of significant differences in online consumer behavior and business customers. One of the differences is that a business user usually does not click on the "add to cart" button. Aside from that, the purchase process is not only longer, but it also involves multiple people within the organization.

Cart2Quote funcionality
Cart2Quote adds extra buttons to the front-end of Magento. The "request quote" buttons lead directly to a quote list instead of the standard shopping cart. Magento quotation requests are then transferred to the back-end of Magento where the shop owner can enter his proposal details. This proposal is converted into a PDF and, if requested, forwarded with an email to the customer. Through this email the requester gets access to the Magento customer panel. In this panel the requester can respond to the offer of the shop owner. After acceptance of the proposal, the customer is automatically redirected to Magento's checkout.

About Ophirah eCommerce Projects
Cart2Quote is a product of Ophirah | Digital Project Management. Ophirah gives customized advice to companies who want to present themselves distinctivly with the use of the latest digital developments. Also Ophirah turns the advice around into action and creates online and offline digital projects for its customers. All Magento B2B modules are exploited and conceptualized with the help of Magento partner

Editorial note, not for publication

For further information you can contact Remco de Jong of Ophirah | eCommerce Projects,, phone +31 318 707 339, e-mail