July 13, 2011 (PRLEAP.COM) Business News
The limited time offer runs until 14th July and is available to new and existing customers who purchase standard, one man delivery items, and includes a wide range of branded ladies fashion, homewares and electricals.

Home shopping brand, is flying the flag for mature style-savvy shoppers. Aiming to redefine the shopping experience for Britain's mature female customer, is dedicated to delivering fashion that empowers, gives confidence and captures the key trends of the season with a style and fit created for today's mature woman. carries the full department store offering of clothing, footwear, homewares and electricals in a convenient home shopping format making shopping simpler than ever with a mix of own and best loved brands, delivered direct to the door.

Acknowledging that there should be no age barrier to fashion, works closely with customers to listen to the wants and needs of the original Generation X. Understanding that fit is everything, women's clothing range, Savoir, has been created using a bespoke clothing block to deliver the exact cut and attention to flatter the mature figure and enable customers to dress with both style and confidence. Created by product experts who truly understand the shape, size and style of today's modern mature woman, Savoir at offers fashion trends to fit the woman she is now and not a one style fits all approach.

Loose Woman, Lynda Bellingham, brand ambassador for perfectly encapsulates the isme woman, modelling for the brand. She says:

" is all about offering wearable, affordable and stylish fashion to confident women who know what they want to wear to look and feel great. I am thrilled to be a part of a brand that understands that 50+ women still want fashionable clothes, outstanding choice and prices to suit all budgets and a brand that understands what looks good on a more mature woman's shape. Women just want clothes that fit them properly and is the solution to the 'one size fits all' approach of the high street."

Log on to or call 0844 811 8112 to find out more.

For more information, please contact Victoria Barker at Shop Direct Group on 0844 292 4572, or email

Notes to Editors:

  • is part of Shop Direct Group, the UK's largest online and home shopping retailer with sales of circa £1.7billion
  • The Group has 5million active customers and employs around 9,500 people
  • Shop Direct is the largest full price branded clothing and footwear retailer in the UK
  • Shop Direct is the 2nd largest online clothing retailer in the UK
  • Shop Direct is the 4th largest furniture retailer in the UK
  • Shop Direct is the 4th largest sportswear retailer in the UK
  • Shop Direct is the 5th largest electrical retailer in the UK</li>