Cricket Celebrates Muve Music Milestone with Washington, DC Customer Event Featuring Hip Hop Star Big Sean
July 26, 2011 (PRLEAP.COM) Technology NewsWASHINGTON, Cricket Communications, Inc., a leading provider of innovative and value-driven wireless services and a wholly-owned subsidiary of Leap Wireless International, Inc. (NASDAQ: LEAP), celebrated its new music service, Muve Music, reaching 100,000 customers in only five months with a special event Sunday, July 24, 2011 at its Good Hope store in Washington, DC featuring an appearance by Island Def Jam Recording artist Big Sean.
Muve Music customer Debbie Taylor of Washington, DC was randomly selected as being emblematic of Cricket's 100,000th Muve Music customer. Debbie and two of her children got to spend personal time with Big Sean at the Cricket store event and were guests of Cricket, Muve Music and Big Sean at Sunday's concert at Columbia Post Pavilion featuring Big Sean and other top artists including Wiz Khalifa and Mac Miller. In addition, Ms. Taylor and her children received one year's Muve Music service free, Cricket Android Muve Music phones when they are launched later this year, authentic Muve Music Skullcandy headphones, a Flip camera and assorted Cricket merchandise.
More than 300 fans turned out at the Good Hope store to meet Big Sean and have their pictures taken with the G.O.O.D. Music and Island Def Jam recording artist. 2011 has been a breakout year for Big Sean as his album Finally Famous debuted on the Billboard charts at number three in June. His music is prominently featured on the Muve Music service that is included in a $55 per month service plan that includes unlimited nationwide talk, text, web and unlimited music (full track downloads, ringtones and ringback tones).
The 100,000 customer milestone celebration at the Good Hope store was also an online event using various Cricket social media channels. Live Tweeting via @CricketNation (the official Cricket Twitter site) kept Muve Music followers around the country connected to the celebration using the special hashtag "#muve100k". Participants were also invited to find and post photos and videos of the event on the Cricket Facebook page, facebook.com/cricketwireless.
Muve Music has become one of the fastest growing music services in the country, doubling its subscriber base in just over two months. More than 50 percent of Muve Music's customers are new to Cricket, which further demonstrates its broad marketplace appeal. By applying its philosophy of unlimited services and value innovation, Cricket and Muve Music have given their customers a new music experience that ranks high in customer satisfaction.
How to Get Muve Music
Muve Music is available at Cricket company-owned stores and at www.mycricket.com, as well as through select partner retail outlets. The Cricket Muve Music wireless unlimited plan is $55 per month. The Samsung Suede has an M.S.R.P. of $149.00, but prices may vary by market and by promotional programs. Additional accessories are available for purchase including premium headphones, an audio jack and Bluetooth adapter to connect to home and car stereos, either wired or wirelessly.
For more information about Muve Music, visit www.muvemusic.com, and for Cricket's dynamic device lineup, visit www.mycricket.com.
Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving more than 5.8 million customers in 35 states and the District of Columbia. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket's nationwide wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.
SOURCE Cricket Communications, Inc.