July 26, 2011 (PRLEAP.COM) Business News
Evanston, IL Leapfrog Online,, is pleased to announce that Mark Bradford has joined the Company as its Vice President of Platform Development. Bradford will bring the company's Engineering and Product Management functions together to ensure Leapfrog continues to deliver flexible, personalized marketing at reduced operational and financial costs.
"We're very excited to add Mark to our team," said Joel Grossman, Senior Vice President of Technology & Operations at Leapfrog Online. "Mark brings a wealth of experience leading digital product development across a variety of industries. Most importantly, he's built a platform servicing clients of the caliber Leapfrog Online works with, at the speed and scale required to deliver meaningful returns."
Prior to joining Leapfrog Online, Bradford was the Senior Director of Global Product Development for Schawk Digital Solutions, where he led all facets of product management and engineering for a high availability global brand management software platform.

In his new role, Mark and his team will direct the ongoing development of Leapfrog's marketing technology platform. "I am thrilled to be joining Leapfrog, eager to work with its talented Engineering and Project Management teams, and excited for the challenge of this new position," stated Bradford. "This company sets the standard for delivering results-focused digital marketing programs, and I'm looking forward to driving ongoing innovation as we continue to push the envelope on results."

Leapfrog Online is the market leader in building and optimizing Digital Sales Channel Solutions for Fortune 500 brands. Tightly integrating deep direct marketing expertise with a proprietary conversion platform, Leapfrog creates measurable results for Clients looking to increase market share and drive high quality, new customers. Leapfrog is fully invested in driving the growth of every Client's business, utilizing a compensation model aligned with the valued result produced for each Client. Founded in 1995 and based in Chicago, Leapfrog Online partners with leading brands in the Financial Services, Telecommunications, Automotive, Home Services and Education industries. For more information about Leapfrog Online's transformative approach to digital marketing, visit