Golden Girl Holly is the Face of New Foster's Gold
August 02, 2011 (PRLEAP.COM) Business NewsTwo of Australia's most famous exports, Foster's lager and actress Holly Valance have joined forces to launch a new premium bottled lager, Foster's Gold.
This tie up will see the gorgeous Aussie join Foster's favourite beach blokes, Brad and Dan, to front a multi-million pound TV and print ad campaign, that embraces the Foster's 'Good Call' mentality and highlights Foster's Gold as being perfect for when you want to impress on mixed sex drinking occasions.
Since Holly Valance burst onto TV screens in 1999 in the popular Australian soap opera Neighbours she has become a poster-girl favourite and even ventured into the music world, with her first single debuting at number one.
With its stylish embossed bottle, Foster's Gold is designed to appeal to men drinking at all events, from formal parties to summer barbecues.
Holly Valance said "It is with great pride that I'm working with such an iconic Australian brand! And it helps that I'm a loyal beer drinking Aussie girl myself!"
Gayle Harrison, Marketing Manager, Foster's at brand owner Heineken UK, said:
'We are delighted to be working with an Australian icon like Holly. Like Foster's, Holly is down to earth and easy going but occasionally she wants to 'dress to impress' which makes her the perfect girl to launch new Foster's Gold."
Foster's Gold is 4.8% ABV easier-drinking premium bottled lager with a crisp, refreshing taste. It is available in supermarkets and off-licences nationwide from this month and the new TV advertising featuring Holly Valance will be live from the end of August.
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