River Rock Marketing Services is "Building Community Roots" in 2012

GRAPEVINE, Texas – River Rock Marketing Services, specialists in developing customized incentive-based acquisition and retention programs for the financial services industry, aims to help financial institutions make a social impact in their local community with their new "Building Community Roots" initiative in 2012. For every gift purchased through River Rock Marketing Services, the company will match with a select gift to then be donated to a local charity in the financial institution's community.

Through the River Rock Newsletter, customers are surveyed about relevant industry topics. In a recent survey, 92 percent of River Rock customers believe that their current efforts of giving back time, money and resources to the community are valued by their customers.

In addition, these benefits also help alter current consumer's perceptions about financial institutions. According to River Rock's annual ConsumerNSight research, 45 percent of consumers surveyed had a negative perception about financial institutions. A perception that is altered according to the same survey, when learned that 75 percent of consumers said it would make a difference in their banking relationship if they knew a financial institution gave back to the community.

"Knowing it is important to consumers for companies to give back, this initiative re-energizes our customers to easily promote goodwill in their own backyards, and re-energizes consumers to respond to incentive offerings. Collectively, the financial institutions, responders, and River Rock have the potential of impacting hundreds of cities, thousands of charities, and hundreds of thousands of people by the end of the year," says Shannon DeVilbiss, Executive Vice President of River Rock Marketing Services.

The initiative allows financial institutions to support current efforts easily and with no additional costs. The benefits are far reaching to communities and their residents with financial institutions being able to strengthen consumer relationships, philanthropic efforts and enhance brand building through public relations.

Upon scheduled shipment of a financial institution's selected incentive, River Rock will ship the same quantity of a select gift to the financial institution or its designated local charitable organization to give away. Allowing branch personnel to become actively involved in this effort engages their passion and creativity to promote the spirit of giving. Some of the many recipients that can then benefit include local schools, community centers, homeless shelters, women's shelters, Boy Scout troops, Meals on Wheels, disaster relief organizations and more.

River Rock Marketing Services' mission and culture is focused on giving back and now with the implementation of the "Building Community Roots" initiative, the unique partnership between a financial institution and vendor can make a difference in the lives of others.

About River Rock Marketing Services

River Rock Marketing Services specializes in developing customized incentive-based acquisition and retention programs for the financial services industry. It leverages its unmatched industry knowledge, deep experience and proprietary ConsumerNSight research to recommend and source incentive gifts with a level of perceived value that drives higher response rates to marketing outreach efforts. Its state-of-the-art online inventory management tracking and reporting technology delivers an affordable turn-key customer attraction program that is simple to execute at the branch level. River Rock Marketing Services is based in Grapevine, Texas. For more information, visit www.riverrocksvcs.com or call 817-488-3901.