SMS messaging alerts help AdInfa green the future

September 02, 2011 (PRLEAP.COM) Technology News
In an increasingly energy conscious world, AdInfa has developed InSite, a technology solution that allows data centres to monitor their IT equipment energy consumption. This is crucial in providing a business case for optimising operational efficiencies and reducing energy bills and carbon footprint. The InSite system is enabled to send automated SMS alerts to companies when pre-determined or unpredicted critical events occur in the monitoring of their data centre infrastructure.

AdInfa operates in the data centre energy management space and their InSite software solution has been successfully deployed in several medium and large organisations. InSite's monitoring, alerting and reporting solution allows data centres to effectively manage their core infrastructure from a single, web-based user interface.

Deciding on SMS alerts

Initially, AdInfa's customers requested that system alerts be sent from InSite to digital pagers but these were quickly replaced by SMS and emails as the value, accessibility and flexibility of the mobile phone were realised.

"AdInfa investigated SMS text message gateway providers in 2006 and after testing various scenarios decided to partner with," says Philip Petersen, CEO of AdInfa.

"At first there were some concerns over the reliability and delivery of SMS compared to email but face to face, real-time demonstrations showed our customers that SMS alerts were clearly the way to go. We have found to be a very reliable service provider offering a service that is a vital part of delivering a great customer experience with InSite," continues Petersen.

SMS-enabling systems

AdInfa has deployed's eAPI to SMS enable their InSite software. The API provides a direct connection to the SMS gateway to facilitate the sending of InSite system generated messages. This ensures that AdInfa's data centre customers are informed of any critical events the moment they occur by sending an SMS notification to pre-arranged mobile numbers.

InSite allows data centre managers to build reporting tailored to their infrastructure monitoring needs. For example, in the case of an energy threshold breach or an unscheduled event, an alert will automatically be sent to the relevant party's mobile phone.

According to Petersen, "Using SMS messaging to deliver automated alerts has meant our customers have been able to save many thousands of Pounds in preventing unscheduled system downtime and breaches of Service Level Agreements with their customers as well as manage the carbon footprint of their data centre operations."

"As is clear from this case study of AdInfa's InSite data centre energy management solution, SMS makes sense where technology providers are looking to provide real-time, system driven communications to their customers. This is especially applicable where parties are best contacted by mobile phone and the company needs to track and keep a digital record of all communications. AdInfa's InSite solution does this in demonstrating how to green the future of IT," says Dr Pieter Streicher, managing director at

About AdInfa

Ad Infinitum Multi Media (AdInfa), operating out of Berkshire in the United Kingdom, enables data centre owners and operators to save money and reduce CO2 emissions by monitoring, reporting and managing the energy consumption of their systems, applications and equipment.

AdInfa has developed InSite a software solution for data centre energy management that is vendor-independent, able to gather real-time data from networked devices and 3rd party systems, and to present information in a powerful, visual and interactive way.

For more information visit For direct enquiries:

About, a division of Celerity Systems (Pty) Ltd, has been in operation since 2000 and is headquartered in Cape Town, South Africa. In 2007 BulkSMS opened offices in the UK, trading as Celerity Messaging UK Ltd. is a leading wireless application service provider offering outbound bulk SMS messaging and incoming number solutions to large and small businesses and individuals. has a global market presence, including Europe, South Africa, the United Kingdom, and the United States of America.

For more information visit For direct enquiries email or contact telephonically on +44 345 40 30 767.