New Thule AeroBlade Load Bars from Thule Racks - Now Available at ORS Racks Direct

September 21, 2011 (PRLEAP.COM) Business News
ORS Racks Direct, a leading nationwide retailer and distributor for Thule Racks, announced today the all-new Thule AeroBlade load bars are now available for purchase in-store and online. The stunning Thule AeroBlade load bars are Thule Racks successful entry into the ultra-popular category of whisper quiet, silent and aerodynamic cross bars. A component of any general-purpose base roof rack system, aerofoil shape crossbars deliver superior benefits over traditional square shape cross bars and round bars. Most importantly, by design the Thule AeroBlade load bars eliminate any possible roof rack noise, whistling or humming that often times occurs with other cross bars. Also, the ultra low-profile, aerodynamic shape effectively works to reduce fuel costs, compared to all other competitors' models.

With four model sizes available that include the 43 inch crossbars length Thule ARB43 AeroBlade load bars (, 47 inch crossbars length Thule ARB47 AeroBlade load bars (, 53 inch crossbars length Thule ARB53 AeroBlade load bars ( and 60 inch crossbars length Thule ARB60 AeroBlade load bars (, Thule Racks has thoughtfully sized them to seamlessly replace the now retired Thule Rapid Aero cross bars. In fact, the AeroBlades are fully compatible with all current model Thule Rapid Foot Packs, including the Thule 480R Rapid Traverse Foot Pack, Thule 400XTR Rapid Aero Foot Pack, Thule 460R Rapid Podium Foot Pack, Thule 450R Rapid CrossRoad Foot Pack and Thule 430R Rapid Tracker Foot Pack. Any owners of these current systems using the discontinued Rapid Aero cross rails can easily and affordably upgrade to the superior advantages of the Aero Blade cross rails by purchasing the bars only, replacing the inferior Rapid Aero bars on the base roofrack system currently installed on the owner's vehicle rooftop.

"For sure the Thule AeroBlade bars are Thule Racks winning entry in the silent roof rack crossbars arena. I think we are now witnessing the heavy-weight title bout between the Thule Aerob Blade featured car rack systems and Yakima Racks recently launched Whispbar car rack systems that include whisper-quiet aerofoil shape crossbars. Both options are easily first choice options when recommending systems to prospective customers. They offer so much more, compared to the classic Thule square bars and the regular Yakima round bars, both of which are apt to producing a heck of a lot of noise on the rooftop.", explains Catherine Case, ORS Racks Direct Consumer Relations and Sales Coordinator, "Until now, I think the entire industry has just accepted rack noise, whistling and humming as a common nuisance that can often times be remedied with the addition of a wind fairing-noise deflector accessory, though never eliminating noise entirely. Now with these ultra-quiet cross rails, there is no need to spend the extra money on a rack fairing. Yes, this may mean we sell less wind fairings over the long term, but we are much more interested in ensuring our customers experience the best possible happiness with their car rack system purchase. And a highly determinant factor is removing roofrack noise for a totally peaceful environment while cruising down the road."

The Thule AeroBlade bars are the result of extensive investment, time and energy in wind tunnel testing and rigorous analysis of the system under every conceivable extreme condition. Latest state-of-the-art product advancements and technological innovations have also been applied to the Thule AeroBlade load bars. Chief among them are WindDiffuser Technology, features a textured surface on the bar to disturb airflow and prevent wind noise; SwingBlade Technology, features bar end caps that pivot and open to allow access to the integrated t-slot channel for mounting several models of gear carriers using Thule Xadapt Kits to the t-slots for a clean, integrated look (all other roof mount gear carriers clamp normally around the crossrails); BoxBeam Technology, features reinforced aluminum extrusion to significantly strengthen crossbar; SmartSlide Technology, features an integrated measurement system that eliminates the need for cumbersome tape-measuring when installing the bars to the Foot Pack.

About ORS Racks Direct
ORS Racks Direct is a closely held enterprise focusing on complete sales and service of car and truck rack systems. Representing the industry's most respected manufacturers, including Thule Racks, Yakima Racks, Whispbar, TracRac, Inno and others, the company provides high quality truck rack, cargo box, roof bag, gear basket, ski-snowboard rack, kayak-canoe rack, stand up paddleboard-surfboard-sailboard rack and bike rack solutions. The company has been offering consumer sales for over three decades to the U.S. market through multi-channel outlets that include store front, phone sales and internet. Learn more about Thule AeroBlades at