OMMA Features Leapfrog Online at OMMA Global Conference

September 26, 2011 (PRLEAP.COM) Business News
Executive Vice President Cass Baker to Share Keys for Digital Sales Success

Chicago, IL-September, 2011- Leapfrog Online's Cass Baker has been invited to participate as a speaker at this week's OMMA Global New York, the semi-annual gathering of all MediaPost insiders, where international experts in the hottest online sectors — mobile, social, direct, and display will come together to discuss the future of marketing, media, and advertising.

Baker will join three additional global experts in a panel entitled: "The Lead is Just the Beginning — Optimizing Conversion." Specifically, the panel of leaders will discuss the evolving role of the marketing organization, and the need to focus less on lead generation, and more on targeted customer engagement.

"Show me a successful company who measures success by leads acquired," stated Cass Baker. " Today's powerful marketing organizations measure success on one metric alone — driving actual revenue into and through the sales funnel. This means targeted, holistic, and well-executed customer experiences starting with a media stimulus through to a new paying customer have never been more critical."

OMMA Global invited Leapfrog Online to speak based on the company's track record for driving significant incremental revenue streams for Fortune 500 brands. By partnering with the top companies across a variety of industries, Leapfrog Online has built a reputation for innovation, thought leadership, and quantifiable results in the digital sales and marketing space.

Baker, Leapfrog Online's Executive Vice President, is a recognized expert in the category with more than 15 years of experience in digital, direct and database marketing. For the past eight years, he has led the creation and development of Leapfrog Online's Telecommunications Industry Practice, Call Center Solutions, and Product Development team. Prior to Leapfrog Online, Baker was a Director in Leo Burnett's Technology Group, where he led business development and directed over half of the agencies clients. In addition, Cass has worked in account roles at Townsend Agency, Jack Levy Associates and Lee Hill Dialogue Marketing.

The conference takes place on September 26-27 at the New York Marriott Marquis.
About Leapfrog Online
Leapfrog Online is one of the largest digital marketing companies in the United States. Founded in 1995 and based in Chicago, Leapfrog helps Fortune 500 brands uncover new customers and revenue via multi-channel marketing programs. By applying deep domain knowledge and expertise, Leapfrog Online builds targeted industry solutions and proven results that build digital market share for its Clients. For more information about Leapfrog Online, visit