Digital Asset Management Reviews: A Buyer's Guide To Procurement Best Practice

October 12, 2011 (PRLEAP.COM) Technology News
London, UK, October 12,2011 - Established digital asst management consultants, Daydream, have published a new paper aimed at purchasing managers who are faced with the difficult challenge of sourcing and reviewing suitable DAM systems. With the title, DAM System Reviews: A Buyer's Guide To Procurement Best Practices, the report includes a breakdown of the key stages of the buying process and is a distillation of Daydream's 16 years of experience in the DAM market acquired with a number of world leading organisations.

The report is organised around the main questions buyers should be asking when they purchase software systems in general and DAM specifically:

  • Who are the end users?
  • What do they really want?
  • What is the business case?
  • What will the impact on the business be?
  • Who are the candidate vendors?
  • User Training
  • How should we manage the selection process?
  • Once we have decided on a vendor, how should we proceed?

  • Ralph Windsor, Project Director at Daydream said "As consultants, we have been involved on both sides of the DAM procurement process. We have many years of numerous procurement situations and a body of knowledge about what works and how to apply this knowledge effectively."

    Windsor continues "The Digital Asset Management market is highly confusing for those who are new to it. The number of different DAM product and service options makes it exceptionally complex for end users if they lack information on how to assess the market efficiently. We have a proven framework that places the business case for a DAM system at the core of an evaluation so buyers can ensure that their review targets the service providers who are best suited to help them."

    A complimentary copy of the report can be requested from Daydream's website at: along with many other reports and whitepapers on digital asset management and related subject areas. Alternatively, readers can contact our press team (press [at] for further information.

    About Daydream

    Established in 1995, Daydream is the leading European consultancy in Digital Asset Management and Brand Asset Management. For over 16 years, they have provided their implementation and delivery expertise to over 40 organisations worldwide including: Major League Baseball, WS Atkins, BNP Paribas, Adecco and The British Museum. For more information, visit Daydream at, contact the press team, follow Daydream on Twitter at or read our digital asset management blog at