Chris Brown Participates in “Professor for a Day” Program at The University of Akron

Chris Brown, President of Marketing Resources & Results recently spoke at the Cleveland / Akron session of the Women’s Economic Development Outreach (WEDO) tour. Brown shared information about branding and how to bring new products and services to the market.
“I enjoy participating in this program because it enables me to provide encouragement to students and it gives them a glimpse of marketing in a real world sense,” said Brown. “I like to think that I am helping students transition from college to their career.”
Brown was the “Professor for a Day” at the Taylor Institute for Direct Marketing on Tuesday, October 18th. She discussed unusual sponsorship opportunities, sales promotion techniques, managing publicity and usage of technology in advertising. The “Professor for a Day” program is an event held once a semester in which Brown regularly participates. Cathy Martin was Brown’s host professor.
“The students seemed eager to learn from professionals who are already in the field,” said Brown. “I enjoyed meeting some of the young talent that is preparing to enter the workforce. It gives great promise to the field of marketing.”
Brown has helped companies profitably launch new products, market their business and build brand names for over 20 years. She specializes in developing customized strategic marketing and branding programs and providing the tools to implement those marketing plans. Her firm, Marketing Resources & Results, is located in Hudson and serves companies in Northeast Ohio including: Cleveland, Akron and Canton by providing marketing plans, market research, sales presentations, press release and direct mail programs. For more information call 330-656-9793, or visit www.resources-results.com.