2011 Holiday Mobile Marketing Webinar Features Leapfrog Online, EVP Cass Baker Shares Keys to Digital Sales Success for Upcoming Holiday Season
October 26, 2011 (PRLEAP.COM) Business NewsChicago, IL-October 26, 2011- Leapfrog Online's Cass Baker has been invited to participate as a panelist at this week's Mobile Marketer Webinar: "Five Last Minute Tips for Effective 2011 Holiday Mobile Marketing."
Baker and four additional panelists will offer advice on maximizing holiday shopping through optimized mobile experiences. The hour-long webinar, sponsored by Syniverse, will be conducted on Wednesday, Oct. 26 from 2 p.m. to 3 p.m. ET.
In a recent survey by PayPal, 46 percent of respondents said that they plan to make holiday purchases with a mobile device this year, rendering the cost of not getting mobile marketing right higher than ever.
"While many brands and retailers already have their holiday mobile strategy in place, consumer response to the fluid economic situation may require tweaks and adjustments for effective branding, customer acquisition, and retention," stated Cass Baker, EVP at Leapfrog Online.
Mobile Marketer Magazine invited Leapfrog Online to speak based on the company's track record for driving significant incremental revenue streams for Fortune 500 brands. By partnering with the top companies across a variety of industries, Leapfrog Online has built a reputation for innovation, thought leadership, and quantifiable results in the digital sales and marketing space.
Additionally, Leapfrog Online is uniquely positioned to assess the impact of mobile on revenue and sales growth. Because the company earns its compensation based on the new revenue it generates for clients, Leapfrog evaluates every step of its marketing campaigns to ensure efficiency and impact from beginning (ad impressions) to end (actual sales). This approach has made the company's mobile strategy tightly measurable and scalable.
Baker, Leapfrog Online's Executive Vice President, is a recognized expert in the category with more than 15 years of experience in digital, direct and database marketing.
About Leapfrog Online
Leapfrog Online is one of the largest digital marketing companies in the United States. Founded in 1995 and based in Chicago, Leapfrog helps Fortune 500 brands uncover new customers and revenue via multi-channel marketing programs. By applying deep domain knowledge and expertise, Leapfrog Online builds targeted industry solutions and proven results that build digital market share for its Clients. For more information about Leapfrog Online, visit www.leapfrogonline.com.