National Retailer & Distributor of Snowshoes Chooses the Complete MSR Snowshoes Product Line for 2005-2006 Season

October 31, 2005 (PRLEAP.COM) Sports News
Montpelier, VT, October 31, 2005 -— ORS Snowshoes Direct, a nationwide retailer of snowshoes from MSR, Atlas and Tubbs, announced today the company has chosen the entire MSR Snowshoes product line for the 2005-2006 winter season. The partnership with MSR Snowshoes will allow the company to offer technologically advanced and innovative snow shoes for all ages and abilities searching for alternative designs to the other major brands in the snowshoe industry.

From expedition and backcountry models to women specific and kids snowshoes, the MSR product line reaches all snowshoeing enthusiasts. For backcountry and mountaineering, the MSR Denali Evo Ascent, MSR Denali Evo, Denali Ascent and MSR Lightning Ascent are available ( images available at , , & ). Recreational users and beginners can select either the MSR Denali Classic or MSR Lightning models ( images available at & ). The women snowshoes specific line includes the woman's MSR Lightning Ascent and womens MSR Lightning models ( images available at & ). And for kids there is the Tyker ( image available at ).

"MSR has always figured prominently in our product line-up in order to accommodate our mountaineering, expedition and backcountry snowshoe customers. But in more recent years many of our customers have begun requesting MSR models targeted for occasional use and recreational snowshoeing enthusiasts," says ORS Snowshoes Direct Sales Coordinator, Darby Thomas. "MSR's constant research and design testing has led to advancements in all aspects of snow shoe construction, including cramp-ons, decking materials and bindings. Besides our expedition category of customers who've traditionally often chosen MSR Snowshoes, we've recognized that there is a growing cross-section of recreational users that is requesting the unique design and styling of the MSR product line. For this reason we've decided to offer the complete product line for the upcoming 2005-2006 season."

About Mountain Safety Research
Mountain Safety Research (MSR) designs, manufactures and markets innovative and technologically advanced adventure gear for outdoor enthusiasts. The continuously expanding MSR product line is most popular with mountaineers, backpackers, skiers, snowshoers and campers. MSR is the outdoor industry leader in quality and reliability of snowshoes, camping stoves, tents, water filters, climbing gear, cookware, fuel and accessories. MSR is also one of the most widely distributed brands in the outdoor industry, providing outdoor gear and products to more than 1,200 specialty retailers in North America and export to more than 30 countries. MSR is a division of Cascade Designs, whose other brands include Platypus, Therm-a-Rest, SealLine and Tracks.

About ORS Snowshoes Direct
ORS Snowshoes Direct is a privately held company specializing in comprehensive sales and service of snowshoes and snowshoeing accessories. Representing the industry’s most respected manufacturers, including MSR, Tubbs, and Atlas Snow Shoes, the company offers complete product lines for all ages and abilities. The company thoroughly tests all products it sells in the mountains and snowshoe trails of Vermont, where the company is headquartered. ORS Snowshoes Direct has been providing consumer sales for over three decades to the U.S. market through multi-channel outlets that include store front, internet and phone sales. Their full line of MSR Snowshoes is available for review at

Contact Information: General Inquiries, ORS Snowshoes Direct, +1-802-229-2893.