SES CHICAGO Features Leapfrog Online at Annual Conference

November 14, 2011 (PRLEAP.COM) Business News
Evanston, IL - November 14, 2011 -Leapfrog Online's Helene Rosenblum has been invited to participate as a panelist at the upcoming SES Chicago. The SES Conference and Expo is an annual global event that educates attendees in search engine optimization and social media marketing. The three day conference will be held at the Hyatt Regency Chicago on November 14 through 18, 2011.

Rosenblum, Leapfrog Online's Vice President of Media, will be one of two panelists in a moderated session entitled, "Smart Mobile Marketing," which will focus on mobile marketing strategies that have demonstrated success in converting mobile traffic into sales. The discussion will include recommendations for developing, launching and tracking an integrated mobile marketing strategy.

This session also will address the broader topic of how mobile marketing fits into the traditional and online marketing mix and will offer guidance to attendees seeking to determine what marketing strategies are most appropriate for their business.

SES Chicago invited Leapfrog Online to participate in this panel based on the company's track record for driving significant incremental revenue streams for Fortune 500 brands. By partnering with the top companies across a variety of industries, Leapfrog Online has built a reputation for innovation, thought leadership, and quantifiable results in the digital sales and marketing space.

Additionally, because the company is compensated based on the new revenue it generates for its clients, Leapfrog Online is uniquely positioned to assess the impact of mobile on revenue and sales growth. Leapfrog evaluates every step of its marketing campaigns to ensure efficiency and impact from the beginning (ad impressions) to end (actual sales). This approach has made the company's mobile strategy tightly measurable and scalable.

Rosenblum brings over 20 years of integrated and direct marketing expertise across media channels and a record of delivering innovation and results in the areas of acquisition and relationship management. Since joining Leapfrog Online in 2010, Rosenblum has led the company's direct marketing media practice, including its cutting-edge mobile marketing center of excellence. Based on the results generated by Rosenblum and her team, Google recently featured Leapfrog Online as the first company that has truly "cracked the code" in driving significant, quantifiable, and incremental sales revenue through the mobile channel. Additionally, in September 2011, Leapfrog Online announced a Mobile Sales Tipping Point, in which mobile sales volumes began to eclipse desktop sales volumes for key clients across the company's Fortune 500 portfolio.

About Leapfrog Online
Leapfrog Online is one of the largest digital marketing companies in the United States. Founded in 1995 and based in Chicago, Leapfrog helps Fortune 500 brands uncover new customers and revenue via multi-channel marketing programs. By applying deep domain knowledge and expertise, Leapfrog Online builds targeted industry solutions and proven results that build digital market share for its Clients. For more information about Leapfrog Online, visit