New study reveals advertising and public relations agencies plan massive spending increase in 2012 focused on digital marketing
November 15, 2011 (PRLEAP.COM) Business Newslonelybrand's (www.lonelybrand.com) Agency Growth Blueprint 2012 reveals advertising and public relations agencies plan on significantly increasing digital marketing budgets in the coming year.
"Practice areas like social media have blurred the lines between advertising and public relations," said Nicholas Kinports, Digital Strategy Lead and Founder of lonelybrand. "As a result new rivalries have arisen and agencies with traditionally different backgrounds find themselves competing for the same budget. Competition, client demands and a weak economy have led agencies of both types to bolster digital business development strategies. We wanted to know how these rivalries would play out and which agency type has a better plan of attack for 2012."
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What digital practice areas are overlapping and more importantly – how agencies are differentiating themselves in a time of unprecedented competition?
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lonelybrand provides outsourced digital marketing and communications solutions for advertising and public relations agencies and consumer-facing companies designed to increase brand awareness, demonstrate thought leadership in the digital space and reduce time to find and close new business. We offer turnkey digital blueprints and experts to execute the advanced content marketing programs that allow agency executives to focus on what matters most.
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