New Darn Tough Ski Socks & Women's Lifestyle Sock Collection Now Available

November 19, 2011 (PRLEAP.COM) Sports News
ORS Cross Country Skis Direct, a leading retailer and distributor of cross country ski equipment, accessories and apparel for the nordic and backcountry-telemark skiing industry in the United States, Canada and worldwide, recently announced availability of the all-new line of women's Darn Tough socks lifestyle collection and ski socks series. All purpose, lifestyle socks for aerobic exercise activities all year long, the Darn Tough women's socks are also fashionable with a contemporary flair for showing off with casual wear anytime. Combining fun, bright colors and designs with the Darn Tough socks famous reputation for quality and lasting durability, the new women's line is destined to become a popular category for many years to come. ORS Cross Country Skis Direct hosts a complete Darn Tough Socks product gallery (, and currently available products in the women's lifestyle collection include the Darn Tough Good Witch Crew socks, Knee High Stripes and Knee High Flower Power, Mini Stripe Shorty, Spiral and Stripes Crew, Dots and Squares Crew, Diamonds Crew and the Squiggles Crew.

"Obviously as our neighbors just down the road here in Vermont, we have been hugely supportive of the Darn Tough Socks product line and were one of their very first accounts. However, it quickly became apparent this was no ordinary sock company. Customers recognised the superior quality, comfort and long-lasting sturdiness of all the DarnTough socks made for cross country skiing, backcountry-telemark touring, snowshoeing, hiking, biking, running and more", explains Catherine Case, ORS Cross Country Skis Direct Consumer Relations and Sales Director. "We've been hearing for years from customers how they'd love to see a line of Darn Tough women's lifestyle socks to fit categories beyond fitness exercise, such as women's dress socks, travel socks, lifestyle socks and work socks. Well the company definitely listened, and the new women's collection of merino wool casual socks is the result. We are delighted to be offering these to our customers, many of whom have been Darn Tough Socks fans and supporters for years."

The 1495 Darn Tough Good Witch Crew Socks ( are the marquee headliner of the collection, boasting beautiful and bold stripe colors in a crew length. Color options include Samantha Smoke and Glenda Green. The DarnTough Good Witch Socks deliver a lighter gauge knit that combines itch-free merino wool, nylon and lycra. Other features include excellent breathability and amazing versatility for use all year long, winter and summer, for snowshoeing, nordic skiing, hiking, running and looking good any time of year around town.

The 1485 Darn Tough Knee High Stripes Socks ( deliver the loudest statement of the collection with bold colored stripes that climb all the way to just below the knees. Midnight and Celery are the most popular color choices. And similar to the Good Witch series, the Knee High Stripes series also features an optimal blend of itch free merino wool, nylon and lycra in a lighter gauge knit. The Knee High Stripes series can also be worn all year long for leisure, work and recreational activities like snowshoeing, cross country skiing, hiking and more.

About ORS Cross Country Skis Direct
ORS Cross Country Skis Direct is a privately held company specializing in sales and service of nordic and backcountry skiing equipment, accessories and apparel. Representing the industry's most respected and innovative manufacturers, including Rossignol, Madshus, Fischer, Alpina, Salomon, Voile, Scarpa, Garmont, Rottefella, Black Diamond, Darn Tough Ski Socks, Sporthill and more. The company thoroughly tests all products it sells in the mountains and ski trails of Vermont, where the company is headquartered. ORS Cross Country Skis Direct has been providing consumer sales for over three decades to the U.S. market through multi-channel outlets that include store front, Internet and phone sales. Their full line of ski socks, gloves and hats is available for review at: