Beam Global Uses Quofore Sales and Merchandising for Canadian Operations
December 06, 2011 (PRLEAP.COM) Lifestyle NewsQuofore, the world's leading provider of mobile sales force automation solutions, today announced that Beam Global, one of the world's leading premium spirits companies, has implemented Quofore sales and merchandising for its Canadian operations. Beam is in the process of expanding the Quofore Sales and Merchandising application to other markets.
The Quofore Sales and Merchandising application provides a solution to field representatives who are influencing the last three feet of the sale in store and provides access to information such as customer details; planograms, promotional campaigns and order history. Real-time intelligence captured in store is transferred to Quofore Management Suite upon synchronization for immediate analysis that can then drive insightful guidance back to the field.
"Our previous efforts using a CRM system didn't meet our operational needs, and we needed to make changes to automate the entire process," said Patrick Sweeney, Beam Field Sales Manager. "Quofore provides a better flow of information between corporate sales and marketing and the field reps; greater insight into call times and in-store perception of our brand; and improved data collection from point-of-sale activities."
"Beam is an excellent example of a consumer products company capitalizing on the latest mobile technology software technology for improved operational performance," said Harris Fogel, president, Quofore Americas. "We look forward to Beam's continued success as its global implementation efforts continue."
About Beam Global
As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. The Beam portfolio includes 10 of the world's top 100 premium spirits brands and some of the industry's fastest growing innovations. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com
Founded in 1998, Quofore is recognized as the international leader in mobile software solutions for field representatives in consumer products companies. Companies using Quofore solutions are able to drive competitive advantage through their management and execution of field sales, merchandising, promotion, and direct delivery activities. Incorporating world's best practices, Quofore solutions reflect the experience and domain expertise gained from over a decade of focus on the consumer good industry and mobile technology. Quofore works with customers in more than 30 countries in both modern trade and emerging markets. Quofore markets its software worldwide through its regional offices in the Americas, EMEA and the Asia Pacific region. Quofore has delivered solutions to customers across six continents including leading global corporations such as Procter & Gamble, Spin Master, The Schwan Food Company and Brown-Forman, as well as numerous small to midsize companies. For more information, visit www.quofore.com.