New report analyzes most effective paid services for reporting relevant conversation in social networks

December 20, 2011 (PRLEAP.COM) Business News
lonelybrand's Marketing Planner 2012: Social Media Monitoring Tools assesses the most effective paid services that help brands and agencies engage and report relevant conversation in social networks. This white paper will help brands select the tool that is right for their size, industry and budget.

Social media remains a buzz term among marketing professionals the world over. As mobile and social commerce grow in scope and complexity so must the tools marketers use to monitor, engage and report relevant conversations in outlets like Twitter, Facebook and Google+.

Low barriers to entry for software as a service products combined with a lack of case study material has crowded the social media monitoring space.

But which social media monitoring tool is a fit for your organization? What are the most popular tools and how are they being used today? How much should you budget for social media monitoring tools in 2012?

For more information, here download the free white paper.

This 11-page white paper includes:

  • Research and findings from 5 popular social media monitoring tools.
  • Objective scoring according to 8 key dimensions.
  • Social media monitoring tool recommendations for agencies and brands by function and budget.

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