Summit Asks The Question, What's The Big Idea?

December 19, 2011 (PRLEAP.COM) Technology News
Over one hundred businessmen and women plan to meet at the second annual ISODA Tech Summit 2012, The group will be meeting with software companies and distributors begining January 26th through the 29th, in hopes of coming away with; "The Big Idea", this years Tech Summit theme.

According to Hemant Chabria , Vice chairman for the ISODA stated, "The event theme is appropriately named, considering the overwhelming response that the 2011 ISODA Tech Summit received, at our first event held last year in Bangkok. The attending company representatives will be on the lookout for the next, Big Idea!"

Last year more than one hundred CEO's from across India represented their software solution provider companies. This gave an opportunity to meet with representatives from an array of businesses like: Microsoft, Symantec, CA, Hitachi, Quest, Websense, Netcore Solutions, MIEL, Choice Solutions, Veeras Infotek, Microdium and Trendmicro who were the sponsors for the event.

"This year the Tech Summit will be held in Singapore. We already have more then one hundred confirmed software companies that will be offering their products." Devesh Agarwal said.

The marketplace is looking for fresh new software packages & Solutions, especially those in India. The software packages have a consumer base that is growing restless, with the same old packages that keep being dished out with only a new version label.

Information Week recently reported, "The technology products sector in India, which for the last two decades has been dormant and overshadowed by the country's USD 76- billion software services industry, is on a steep growth trajectory. India is emerging as a software hub globally with over 2,400 product firms generating USD 2 billion of
revenues, according to NASSCOM. Around 1,100 product startups have been launched in the last five years alone, with an impressive 22 percent growth in revenues during the period.

The startups are focusing on localized India-specific solutions, built around key areas such as mobility, SMBs, e-commerce, Cloud and education. They are targeting four broad industry verticals, viz., B2C (Business to consumer), B2B (Business to small business), B2E (Business to large enterprise) and B2G (Business to government)."

This presents an ideal situation for new software packagers to get a fresh foot hold in the growing India market share. Smaller software companies can take advantage of their flexibility to gain visibility with the business owners, who have the ability to make critical decisions at the summit.

"The location is ideal as well. It will be held in Asia, on the small exotic island of Singapore. The business and economy in Singapore is symbolic of the Big Idea Theme. With the right Big Idea, size does not really matter. Although attendees will be there to work, it is hoped that they will also be able to relax and socialize with other attendees and vendors." Biren Shah , Chairman ISODA said.

The ISODA Tech Summit for 2012 will be held January 26th through the 29th. For a full prospectus and registration information, visit: