Hispanic Online Communities Fuel ThinkNow Research's Growth in 2011
January 17, 2012 (PRLEAP.COM) Lifestyle NewsJanuary 17, 2012 - This momentum supports ThinkNow Research's mission of providing high quality online consumer research among U.S. Hispanics and solidifies its place as a leader in the category. In particular, market research online communities MROC's have become central to the company's recent success while building upon its expertise in Hispanic online consumer panel building, custom research and omnibus studies.
"We're really happy with these results. They validate our value proposition of combining our experience with Hispanic consumer research with our online expertise to develop new effective products. We're also honored to be trusted by our Fortune 500 clients to conduct their research in this growing sector. " said Roy Eduardo Kokoyachuk, Managing Partner of ThinkNow Research.
Market Research Online Communities (MROCs) are the company's cornerstone insight tool and are evolving into a preferred method in online market research. Communities are managed for 3-12 months by ThinkNow trained staff and are tapped into on an ongoing basis in order to gather real-time insights, including qualitative, quantitative and quick polls. ThinkNow Research has taken its proven panel building experience, having built three major Hispanic online panels, and online market research experience to provide Hispanic Market Research Online Communities for companies looking to gather a mixture of their choice of qualitative and quantitative research.
"It has been a wonderful experience to be able to work with the evolving research medium of the Market Research Online Community. Our client feedback has been invaluable in developing a solid foundation for this medium and the Hispanic consumer has been the ideal community member, sharing deep insights that have continually helped shape our clients' decision making on the fly." said Mario Xavier Carrasco, Managing Partner of ThinkNow Research.
About ThinkNow Research
ThinkNow Research provides solutions for gathering Hispanic online insights to companies looking to engage with the fastest growing U.S. consumer segment. We offer full-service design & execution of Market Research Online Communities, Concept Testing, Pre/Post Advertising Effectiveness, Online Qualitative, and Custom Omnibus Surveys. Our familiarity with the habits and preferences of online Hispanic saves you time, money and resources. Current clients include McDonald's, Nissan, GfK MRI and mix of Fortune 500, Market Research and Ad Agency clients.