Data shows brand marketers don't trust agencies in the digital space
February 02, 2012 (PRLEAP.COM) Business Newslonelybrand's (lonelybrand.com) latest white paper Confidence Game: Overcoming Digital Doubts with Content Marketing and Social Engagement uses raw data to show that marketing firms can solve the issue of client confidence by establishing a thorough digital presence.
Clients aren't impressed with agencies' digital skills. According to a recent CMO Council Report, just 9% of marketers say they believe agencies have been good at migrating to digital, and 51% of marketers see agencies as playing catch-up with regards to new technology.
That confidence gap can create tensions and result in mismatched agency client relationships. It's also a key differentiator for agencies willing to invest in the digital space. And data supports the idea that a more open, transparent marketing firm with a strong digital presence captures leads and closes deals more often than competitors that do not execute a focused digital marketing strategy.
The goal of this white paper is to establish baseline data to show that an agency's digital presence can boost client confidence and shorten agency time to close.
For more information, download the white paper here.
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