Internet Marketing Consultants at Spartan Internet Gauge 2012 Presidential Candidates' Online Market Share with 2012 SIPP Index

February 14, 2012 (PRLEAP.COM) Politics News
The Michigan-based internet marketing consulting firm, Spartan Internet, continues its widely acclaimed SIPP Index for the 2012 presidential election.

Currently holding the top two positions on the SIPP Index are Newt Gingrich (30.3%) and Ron Paul (29%). The biggest mover of the week is Ron Paul dropping 1.9% of the market share, marking the first time in four weeks that Newt Gingrich isn't the biggest mover. Newt Gingrich gained 1.8% of the market share as Ron Paul lost 1.9%, giving Newt the lead on the SIPP Index.

Even though Mitt Romney won the Maine Caucus, he gained only .3% of the internet market share. The .3% is substantially less than the gains seen by Newt Gingrich, but Mitt has steadily been gaining market share over the last few weeks and is the only candidate whose market share hasn't dropped at all over that time.

This week's results can be found at:

The internet consulting firm, Spartan Internet, has leveraged its web expertise to objectively develop the SIPP Index to quantify 650 relevant factors into a single representative score for each candidate's overall internet market share out of 100%. The 650 factors are derived from numeric values from across the Internet such as social networks, candidate websites, and blogs, news media and search engines. The resulting score is indicative of each candidates overall online ability to reach individuals and connect on key issues.

About Spartan Internet:
Spartan Internet Consulting is a leading online marketing consulting firm that provides strategic internet plotting and implementation services to global clients. Spartan Internet has more than 30 specialists on staff with offices in Lansing, metro Detroit, Fort Lauderdale, and Washington DC.