Malsha LLC appoints Bill Mabry to lead Sales and Marketing teams

February 15, 2012 (PRLEAP.COM) Technology News
International wireless equipment and accessory wholesale distributor Malsha, LLC has announced the appointment of Bill Mabry as Senior Vice President of Sales and Marketing. Mabry's extensive expertise in growing wireless accessory product lines will be especially valuable as Malsha continues to bring its new iWALK collection to the North America marketplace.

"I'm thrilled to be joining Malsha," said Mabry. "The company has exceptional product lines, a clear vision, and a top-notch executive team that it will be a real pleasure to work with. We already have great alignment, and I'm eager to hit the ground running with the iWALK line."

An industry veteran, Mabry has been a senior sales and marketing executive within the wireless community for over 25 years. Mabry has held senior management positions at Mitsubishi, Uniden, and Oki Telecom, building and developing wireless operations and distribution strategies. He has spent the past 13 years at Plantronics Inc., where he guided global sales and marketing initiatives, developed a broad portfolio of carrier and distributor relationships, and was instrumental in launching their new line of Bluetooth headsets.

"His achievements at Plantronics speak for themselves," said Sam Lamba, President of Malsha. "He's bringing in-depth industry knowledge and a well-honed instinct for wireless product development to the iWALK table, and we're very excited to have him on-board."

In his new role at Malsha, Mabry will work on developing new business relations with the patented iWALK line of cross-platform and Apple-certified mobile device accessories. The line was launched in North America early in 2012 at the Consumer Electronics Show in Las Vegas, generating a substantial amount of industry buzz and interest. Mabry will continue to build on that momentum, to bring the line to storefronts across North America and around the world.

About Malsha LLC
Malsha was founded in the early 1990s by a team of visionaries to cater to the emerging pager and cellular phone industry. In addition to wholesale distribution, they include enterprise, corporate accounts and e-commerce for businesses and their employees to purchase high quality cellular accessories at discounted pricing. In addition to the in-house Digital 2000 line, Malsha also carries cell phones, wireless headsets, tablets, and accessories from companies such as Motorola, Body Glove, OtterBox, RIM, ADATA, LG, Jabra, HTC, Samsung, BlueAnt, and other OEMs. Its iWALK product line represents a significant entry into the high-end smartphone accessory market. For more information, visit and