Leapfrog Executive Contributes Lead Article for Mobile Marketer's Classic Guide

February 15, 2012 (PRLEAP.COM) Business News
Chicago, IL- February 15, 2012: Cass Baker, Leapfrog Online's Executive Vice-President, is featured with a byline article in the newly released Mobile Marketer's Classic Guide to Mobile Advertising. Baker contributed the lead article entitled, "Why Invest in Mobile Marketing," which helps global brands to understand the importance of investing in mobile marketing, and explains why today's consumers are turning to mobile at pivotal points in a sales process.

In his piece, Baker underscores the need to invest in mobile as part of an integrated, holistic marketing effort. Specifically, Baker states: "Success for the brand depends on guiding the consumer through a seamless, end-to-end experience - from initial mobile impression through to Web sites and call centers - to create targeted, data-rich experiences that drive high value, high-margin purchases."

According to Forrester Research, consumers will spend $10 billion on mobile transactions in 2012, and this amount will grow by nearly 40% every year for the next five years. With mobile internet users growing at nearly twice the rate of desktop internet users, leading brands recognize mobile as a channel that's driving increased demand and delivering significant revenue for leading companies worldwide.

The Mobile Marketers Classic Guide to Mobile Advertising is released to help the industry understand the value of mobile and its context in advertising and marketing. This document presents how-to articles, case studies, and trend pieces related to the fast-paced sub-channel of mobile. The Classic Guide is the most heavily read and downloaded publication produced by Mobile Marketer each year.

To read the Classic Guide, visit http://www.mobilemarketer.com/cms/opinion/classic-guides/11916.html

About Leapfrog Online
Leapfrog Online is one of the largest digital marketing companies in the United States. Founded in 1995 and based in Chicago, Leapfrog helps Fortune 500 brands uncover new customers and revenue via multi-channel marketing programs. By applying deep domain knowledge and expertise, Leapfrog Online builds targeted industry solutions and proven results that build digital market share for its Clients.

For more information about Leapfrog Online's mobile solutions or our work with leading brands in the financial services, telecommunications, automotive, home services and education industries, visit www.leapfrogonline.com.