SUPERVALU Chief Design Officer and Ikonic Tonic CMO Co-Present "Dos and Don'ts of Implementing Technology in Retail Environments" at Nielsen's GlobalShop

February 17, 2012 (PRLEAP.COM) Technology News
Solana Beach, Calif. (February 17, 2012) SUPERVALU Chief Design Officer, Sharon Lessard will be joined by Ikonic Tonic Chief Marketing Officer, Brian Dyches, on March 1, 2012 in Las Vegas to present a thought provoking presentation sponsored by the Retail Design Institute on the "Future Store: Do's and Don'ts of Implementing Cutting-Edge Technology into Retail." The duo will be part of the GlobalShop trade show that is produced by The Nielsen Company.

The mobile and technology retail marketplace, as seen from major national retailers such as SUPERVALU, is driven by practical steps - the do's and don'ts - that ensure the introduction of new technologies are well balanced and executed into the customer experience. Lessard will share her viewpoints and insights into current programs underway at SUPERVALU brands. Additionally, she will share her own professional insights into the latest technology hardware recently showcased at the NRF (National Retail Federation) in New York.

Dyches serves as the International President of the Retail Design Institute and Lessard as the President of the Minneapolis chapter of the Retail Design Institute. The Institute is a leading voice of the retail environment and customer experience professionals who are undergoing a sea change as technology rapidly converges with the physical world.

As a consumer behavior and customer experience expert, Dyches will speak to the major market influencers making their way around the consumer space - from mobile technologies and applications, gamification, mobile social applications such as Foursquare, QR Codes to AR (Augmented Reality), SMS, Location-based services, as well as new touch-screen technologies. Dyches will showcase a relatively new brand, C. Wonder, that was featured on the NRF and Trend Habitat retail tours last month in New York.

As an added bonus, attendees will receive a comprehensive "road map" of the current technology landscape, which will be an ideal work sheet for attendees to understand the technology language that their clients will increasingly speak.

Session Description:
Future Store: Do's and Don'ts of Implementing Cutting-Edge Technology into Retail, Thursday, March 1, 2012 - 1:30 PM to 2:30 PM, Sponsored by: Retail Design Institute

Retail market leaders, Supervalu Chief Design Officer, Sharon Lessard, and Ikonic Tonic Chief Marketing Officer, Brian Dyches, will present a spirited examination of every aspect of technological advancements currently touching the consumer space. The session will touch on everything from mobile payment systems to gameification, QR tags to AR (augmented reality), social applications to local search applications, SMS to the latest digital-scape store window touch systems making an impact throughout the United States and Asia. Included will be live demonstrations and video clips of bleeding-edge technologies that will influence the marketing sectors. The conversation will be rooted in the day-to-day realities of a major retailer such as Supervalu as they balance the need to innovate while examining the ability to roll out and test such advances. As an added bonus, attendees will receive a comprehensive "road map" of the current technology landscape, which will be an ideal work sheet for attendees to understand the technology language their clients will be increasingly speaking.


Based in San Diego, Ikonic Tonic is a full-service creative branding agency comprised of consumer centric strategists and technologists, award-winning producers and creative visionaries that deliver brand strategy, design, media, mobile and tablet applications, and technology in physical, digital, and mobile environments. This mix creates unique transmedia capabilities to fit client needs for branded, interactive content and delivery, uniquely positioning the client in today's markets, and preparing for their brand's future.


SUPERVALU® is a leader in the grocery retailing industry. SUPERVALU is a grocery and pharmacy company serving a wide range of customers in neighborhoods nationwide, through stores ranging from hard discount to traditional and premium grocery formats. SUPERVALU reaches millions of families with the products and services they need through owned, licensed, franchised and affiliated stores.


The Retail Design Institute promotes the advancement and collaborative practice of creating selling environments. Founded in 1961, the Institute comprises the retail industry's creative professionals as a collaborative community where ideas, knowledge and passion are shared at a local level enabling members to fulfill the fast-paced planning and design needs of retail. The membership includes architects, graphic designers, lighting designers, interior designs, store planners, visual merchandisers, resource designers, brand strategists, educators, trade partners, editors and publishers, and students.